Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution: Hard Truths and Real Solutions from the Front Lines of the Sustainability Revolution [Hardcover]

Dr. James E. Hansen, Director, NASA Goddard Institute for Space Studies
"The sobering conclusion that I have reached, after traveling to Germany, the UK, Japan, and several U.S. states, is that even the greenest nations are not planning anything like what is needed--they say some green words, but their actions don't match the scale of the problem. "Getting Green Done" defines strategies that will actually help. It's an antidote and an alternative to "greenwash," the fraud perpetrated by governments and the fossil fuel industry that threatens our planet and our children."

Walter Isaacson, President and CEO of the Aspen Institute and author of "Einstein: His Life and Universe"
"A lot of people talk about climate change, but Auden Schendler combats it every day. He also makes the issue fun to read about. This is an amusing, anecdotal, as well as highly informative account of what can be done to help the environment in ways large and small."

Jeffrey Swartz, President and CE

Green has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say its easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult. In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decades worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?Well only solve our problems if were realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

AUDEN SCHENDLER is executive director of sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America's highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the Los Angeles Times, Rock and Ice, and Salon.com, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias. --This text refers to the Paperback edition.