Let me tell you something, it is about time someone came out with an all inclusive marketing instruction manual that tells it like it is. Jay doesn't waste any time getting right down to the nitty gritty. This is the BEST down to earth, common sense, and most-of-all workable marketing manual I've seen in years! He gives hundreds of real life examples that you can use in your business to make it so easy for your customers to say YES! I've only had the book for a month and have already revamped my referral program, direct mail system, and my online marketing program. This stuff is for real. The only SIX star book in the library. High five to Jay Abraham!!! Anson Bentley, The Paper Trail Scrapbook Company