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Review
"A compelling read" Andrea Traversone, Amadeus Capital Partners, UK
"Excellent financial guide for entrepreneurs" Dr. Hendrik Brandis, co-founder Earlybird and Chairman of the EVCA Venture Capital Council, Switzerland
"Essential reading for every entrepreneur" Andrew Fisher, CEO, Shazam Entertainment, UK
"Relevant and very readable" Timo Lindström, founder and CEO, Confidex Oy, Finland
"The only book designed to portray finance for the CEO" David Darsch, founder, CEO Collaborative Forum, Spain
"Excellent financial guide for entrepreneurs" Dr. Hendrik Brandis, co-founder Earlybird and Chairman of the EVCA Venture Capital Council, Switzerland
"Essential reading for every entrepreneur" Andrew Fisher, CEO, Shazam Entertainment, UK
"Relevant and very readable" Timo Lindström, founder and CEO, Confidex Oy, Finland
"The only book designed to portray finance for the CEO" David Darsch, founder, CEO Collaborative Forum, Spain
Product Description
Starting, growing and selling new ventures is tough enough without worrying about finance – surely if the product is good, good financial figures will just follow? If only it were that simple.
With a little focused knowledge of finance, you can run your company with less cash and grow it more quickly. You can raise smart money from investors. You can entice great people to come and work for you. And you can increase your personal return from the venture.
By working closely with entrepreneurs across Europe, together with extensive new research data from venture capital providers, a financial expert and an experienced entrepreneur have teamed up to combine real-life examples with the latest in financial theory and research, to bring entrepreneurs closer to the world of finance.
The purpose of the book is to educate and to entertain, even if you don't immediately think of being entertained when it comes to finance.
With a little focused knowledge of finance, you can run your company with less cash and grow it more quickly. You can raise smart money from investors. You can entice great people to come and work for you. And you can increase your personal return from the venture.
By working closely with entrepreneurs across Europe, together with extensive new research data from venture capital providers, a financial expert and an experienced entrepreneur have teamed up to combine real-life examples with the latest in financial theory and research, to bring entrepreneurs closer to the world of finance.
The purpose of the book is to educate and to entertain, even if you don't immediately think of being entertained when it comes to finance.
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Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Hardcover
I can honestly say it's one of those rare business books that's as entertaining as it is informative.
It reads like a novel but you come out of it with a firm understanding of the essential issues you may face when growing your business.
Great Xmas present for established and aspiring entrepreneurs alike.
It reads like a novel but you come out of it with a firm understanding of the essential issues you may face when growing your business.
Great Xmas present for established and aspiring entrepreneurs alike.
Format:Hardcover
To be very honest, I haven't touched a book on finance since I left university...with the healthy sleep I enjoy I could spare this type of soporific. Not so with this book. Actually, by the time I was into the first chapter I had forgotten it was about finance. It is one of the rare books about finance that I have ever come across that connect theory to real life... and here in a very entertaining way. The way it tells you about the life of a company makes you believe that business can be fun...and also gives you all the insights on things you need to watch before they spoil the party. If course books on finance at university were of that nature, I think I would even have studied it! :-)
1 of 2 people found the following review helpful
Format:Hardcover
This was a book that I was not able to put down. It is not long in pages, but long with content. With the demands of my job, I never have time to read, and this is a book that puts some fun and knowledge into those airplane moments.
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