Shop now Learn more Shop now Shop Clothing clo_fly_aw15_NA_shoes Shop All Shop All Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop Fire HD 6 Shop Kindle Paperwhite Shop now Shop Now Shop now
Start reading Who Gets Promoted, Who Doesn't, and Why, Second Edition on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

Who Gets Promoted, Who Doesn't, and Why, Second Edition: 12 Things You'd Better Do If You Want to Get Ahead [Kindle Edition]

Donald Asher

Print List Price: £11.99
Kindle Price: £6.94 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £5.05 (42%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.


Amazon Price New from Used from
Kindle Edition £6.94  
Paperback £11.99  
Celebrate 5 Years of Kindle
Celebrate 5 Years of Kindle: Bestsellers for 99p
For five days starting 2nd September, 2015 we'll reveal a selection of bestsellers from the last 5 years, on sale for 99p for one day only -- come back each day to see the next selection of favourites for 99p. >Shop now

Book Description

A revised and updated edition of the career advancement guide that advocates working smarter, not harder, from one of America's premier career consultants.

Do your job, do it well, and you’ll be rewarded, right? 
Actually, probably not. 

According to career guru Donald Asher, advancement at work is less about skillsets and more about strategy. The revised and expanded edition of WHO GETS PROMOTED, WHO DOESN’T, AND WHY details exactly what puts one employee on the fast track to an exceptional career, while another stays on the treadmill to mediocrity.

Whether you’re new to the workforce, repairing a recession-damaged career, or feeling stagnant and overlooked at work, this book is your ticket to advancement. Learn:

∙ why timing is more important than talent
∙ how corporations actually make promotion decisions 
∙ how to avoid career mistakes you don’t even know you’re making 
∙ what women in the workforce particularly need to know 
∙ and the twelve proven strategies for promotion regardless of 
  your industry and experience  

If you want to know how to control your career destiny, the solution is to work smarter, not harder. WHO GETS PROMOTED, WHO DOESN’T, AND WHY will help you do just that.

Customers Who Bought This Item Also Bought

Page of Start over
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Product details

  • Format: Kindle Edition
  • File Size: 5825 KB
  • Print Length: 210 pages
  • Publisher: Ten Speed Press; 2 edition (6 May 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Bestsellers Rank: #396,257 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

More About the Author

Discover books, learn about writers, and more.

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  10 reviews
11 of 11 people found the following review helpful
3.0 out of 5 stars Who Gets Promoted, Who Doesn't, and Why? Probably Not Because They Read This Book 23 July 2014
By Jack Jacob - Published on
Donald Asher is well-known by many in the business community as the author of a book, now in its second edition, that outlines for them how to get promoted. He includes both how to get promoted and what to avoid to keep it from happening. His subtitle is “12 Things You’d Better Do If You Want to Get Ahead”. Since this is a business book, it make sense that he draws all of his illustrations from the business world. While Asher has some great things to say, many of these are self-evident and his mentioning of them is not all that helpful or insightful. For instance, he talks about anticipating change and offering yourself as the solution to the problems or opportunities that change presents. The problem with his encouragement to ride the wave of change comes from the assumption that a person can see all changes and that a person can remain nimble and trained up enough on potential futures to be the answer to anything that might come up. While this would be the best scenario, it is not always possible, nor practical. I realize the reader might be thinking that I am merely claiming sour grapes and not wanting to change and that this reluctance is driving my criticism. My point is simply that it is not always possible to know what is coming, nor economical to train for every potential future.

Asher presents a pyramid for getting promoted in the second chapter of his book. I found this both helpful and a little presumptive. He says that doing your job well is the foundation for future success (again, very obvious), but goes on to say this is not enough. You have to:

1. Do your job well.
2. Make yourself known to the right people.
3. Develop the skillset needed for advancement (see note above).
4. Be available when opportunity knocks. Package yourself for promotion.
5. Win the promotion.

While all of these steps are helpful, they are also nothing new. What is new is that a person would approach their current situation with an eye always on promotion. And herein lies the true power of Asher’s book. Asher suggests that doing one’s job is no longer that best indicator of who is eligible for promotion. For instance, he suggests that anyone who becomes so good at their job so as to become irreplaceable has actually worked against his or herself for promotion. The military has seen their way around this conundrum for a long time, but they have the endless pockets which come from your tax money. For businesses with limited resources, and profitability at stake, this is too often the case. Many employers and senior managers would rather not take a chance on moving someone with a known skill set to a position they may not be able to fill. They do not want to lose the productivity or mid-level leadership. So, while a bit confusing, a person is to do their job well, but not too well.

Asher’s main contribution in Who Gets Promoted and Who Doesn’t and Why is that he challenges the average person to be become more than average and to seek to reach their full potential. He suggests this through being a constant student of the company, people, the art of selling yourself and your company, and the art of reading and managing people. This is worth the cost of the book for the person that has not considered such things before. For those that read this type of material, and for those who have worked in the business world for any amount of time at all, this is obvious and need not be shared.

If I sound like I am confusing and ambivalent towards Who Gets Promoted and Who Doesn’t and Why, it is because I am. The book is the same, so it is fitting. If you have not read any material on promoting yourself, get the book. If you have, don’t bother. If you work in a company that leaves the door open for promotion, and you are not sure how to step through, get the book. If you don’t work in that environment, save $15. If you need a motivational push to get going, read the book. If are already motivated, don’t get bogged down in reading the book. You are probably already doing what Asher recommends.

Disclosure of Material Connection: I received this book free from The Crown Publishing Group as part of their Blogging for Books Program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
4 of 4 people found the following review helpful
5.0 out of 5 stars If you think you are a fast tracker - get this book to read, reread and keep forever. 22 May 2014
By Reg Nordman - Published on
Format:Kindle Edition
A book filled with very sage career advice from an author who really knows this stuff. As I read the book I kept saying to myself, I wish I knew this when I was ...on and on. He has a great sensitivity to all aspects of being in the workforce. I appreciated all the advice he directed to women and those who supervised them. I enjoy the use of real life examples, to bring the points home. A book for anyone who wants a career to "moves" and gives them challenges and fulfillment. If you think you are a fast tracker - get this book to read, reread and keep forever. There is not a wasted word.
2 of 2 people found the following review helpful
4.0 out of 5 stars For those interested, the introduction alone is worth the price of admission. Straight talk success. 19 Jun. 2014
By Ryan J. Dejonghe - Published on
Format:Kindle Edition
If the title of this book appeals to you, then the introduction alone is worth the price of admission. Donald Asher highlights the first book of the same title, and explains what’s new. Most importantly, he reveals some of the best advice of the whole book: “the biggest mistake employees make is to think that promotions are given based on past performances.” I started this book almost two months ago, took a break, and am now just finishing it. In that time, I have seen two people passed over for promotion because of this assumption.

What’s new in this version? Well, I didn’t read the first book, but according to Asher, he’s updated this book for considerations of females in the workplace (especially giving nods to what he says changed his perspective: Sheryl Sandberg’s LEAN IN) and how to repair your career. Both good; both especially needed.

Don Asher (can I call you Don?) hits it hard. He figures we “didn’t need the kind of rudimentary advice in other guides.” We don’t need to be told to polish our shoes and fill the status quo. Whatever all that means. We’re professionals, looking to improve ourselves. We don’t need (I’m picturing him saying this) any namby-pamby coddling. In my opinion, it comes off as arrogant. But, I’d imagine tough love is what some folks need. Cut to the chase; don’t mince words.

Before the good, here’s the problem: where’s he coming from? So you call someone an idiot for telling someone else over the phone that the boss is in the restroom. Sure, that’s not the most couth approach, but is lying better? And why is lying acceptable these days? It is not okay in mine or Steven Covey’s opinion, but there’s a whole chapter about lies in BUSINESS WITHOUT THE BULLSH T. But I digress. References; footnotes; resources: a good, modern business book has plenty of them. Besides interspersed interviews, I have no idea where Asher is coming from.

Now for the good. Asher knows his stuff. Yeah, yeah, I give him beef for not leaving me a footnote trail, but I see the stuff happen in front of me. Folks want to gossip about the boss.Wrong answer. Folks kill themselves doing a good job in their current position. Sounds reasonable, but not promotion worthy. And then there are the cavemen. Or, was that Neanderthals? Either way, Asher’s got your number.

It is frank, to the point, and chock-full of advice. Does he promote job bouncing? Yes. Does he promote re-location? Yes. Does he offer advice, even if you don’t want to do either? Still, yes.

I think Ten Speed liked my review of THE BEST PUNCTUATION BOOK, PERIOD., (comma after the period? Sure, why not?) because they sent me this to review, too. So, thanks Ten Speed, Crown, and Random House. This book is hard-hitting, almost entirely spot-on.
2 of 2 people found the following review helpful
5.0 out of 5 stars This Book Will Help You Advance Your Career 11 Jun. 2014
By Derek Dix - Published on
Format:Kindle Edition
Every person I know wants to have a great career! Who wouldn’t want to have money to buy the car they want, go on that vacation they want, buy that house, get a pay raise every year, and never have to worry about money again? Many people have these desires, so why is it that so many people are having a hard time landing that “perfect job”?

In this book, Donald Asher helps us to see 12 areas where we could be (most likely are) making mistakes when it comes to our career path. We all know some things about career planning, but do we really understand what we need to say and do to get where we want to be? Don’t worry, after reading this book I came to realize that I really had no idea!

The book is divided into 12 easy to read chapters. Each one covering an aspect of career building/planning that we often don’t think about. He covers areas like: knowing when to look for more work, how to promote yourself, education, having a plan, repairing your career, and many others.

I would highly recommend this book to college students, people who hate their job, those working part-time, and anyone who wants to see how they could advance their career!

I do book reviews at
I blog at
1 of 1 people found the following review helpful
5.0 out of 5 stars If you want to get ahead, buy this book 26 Jun. 2015
By Blue Skies - Published on
Format:Paperback|Verified Purchase
The best book on this subject. No non-sense, practical, sensible advice on how to survive and thrive at work. It is an honest book, so be ready for some hard truths. But I think this book is exactly on-point, and I applaud the author for making this information available to us, and distilling it in a way that's so easy to understand (and with discipline, to implement).

In fact, after I read this book, I had a lot of "aha" moments. Things that used to confuse me before are clear now. This book will allow you to understand how companies make decisions, why you didn't get promoted after your glowing review, how to navigate the office. It's an indispensable book for anyone who cares about their career.
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category