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Get into bed with Google: Top ranking search optimisation Paperback – 17 Sep 2010


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Product details

  • Paperback: 192 pages
  • Publisher: Infinite Ideas; 2nd edition (17 Sept. 2010)
  • Language: English
  • ISBN-10: 190682164X
  • ISBN-13: 978-1906821647
  • Product Dimensions: 12.1 x 1.1 x 15.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: 491,023 in Books (See Top 100 in Books)

More About the Author

Jon was born in the UK, where he remained until he was eighteen. A happy childhood; making daisy chains, holidays in the sun, a few minor brushes with the law and an obsessive interest in all things fantasy. No brace, few spots and only one broken bone and one broken heart (not his). It all went swimmingly.

Jon has lived and worked in the USA, South Korea and Eygpt and is currently based in Barcelona, Spain.

Jon writes non-fiction, children's fiction, musical theater and screenplays and has worked in the Internet industry for over 12 years.

Product Description

Amazon Review

... you should try the advice in this book. --Mac User, January 2008

Review

... you should try the advice in this book. --Mac User, January 2008 --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

32 of 33 people found the following review helpful By Amazon Customer VINE VOICE on 20 Feb. 2008
Format: Paperback
This book is packed full with tips on how to improve your website's success at being found by Google.

It's worth reading it before you register your domain and build your site, because there are useful tips regarding domain names, page titles, images, content, and even where your host servers are in the world.

I have read it cover-to-cover and found it to be really useful. I can now proceed to build a website in the best way to ensure that it does well on Google. The author does take the time to mention throughout the book that Google is not the only search engine, and that it is definitely worth putting some effort into succeeding with those alternatives too.

I am entirely confident that this little book will become well-thumbed. It is not written only for those folk building new websites. You need to keep working on your site to ensure continued search success and I'm sure that I'll keep dipping back into this book and following the tips to improve my site's rating.

It is important to note that, at the time of writing, this book is newly published, and therefore that all of the tips are current and valid to the way that Google's algorithms work right now. Also, that all of the wider references are contemporary and relevant. And, of course, it is important to note that the author has 'got the T-shirt', he has built (and sold) a successful web-based business, and worked on/with many others.

The book is well written in a humorous style which makes what might otherwise be a bit of a dry techie subject very understandable and easy to read.
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16 of 17 people found the following review helpful By Nancy Williams on 13 Mar. 2008
Format: Paperback
This book helps to demystify SEO to a degree. You don't have to be a programmer to understand it. It doesn't get bogged down in technicality. It just gives 52 easy to follow tips on how to make the best on the search engines. It is very quick to read but that doesn't detract on the thoroughness. If you want an in depth book on SEO, this isn't it. But if you want to grasp what it is all about and gain some valuable tips quickly, then this book is fantastic.
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3 of 3 people found the following review helpful By Bob TOP 100 REVIEWERVINE VOICE on 18 April 2011
Format: Paperback Verified Purchase
Although nothing much is covered in any depth it does give many useful hints in optimising your web site if you have one or are setting one up, if not it is not much use. All of the information is available elsewhere but this is one of the few places where I have seen everything in one place. It will be more use to someone setting up a web site than someone with an established site as it is easier to set it up correctly to maximise hits and position in the listings than to modify the existing site.
Although the title emphasises Google the info contained will work with almost all search engines.
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3 of 3 people found the following review helpful By Mrs. T. Rutherford on 23 May 2008
Format: Paperback
I've just finished my second thorough read-through of this great little book which is divided into 52 small chapters, each proposing a different website optimization idea. Unlike many of its competitors it is extremely readable, and is concise without lacking detail. I have found it invaluable in improving my understanding of current SEO techniques.
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27 of 31 people found the following review helpful By D. Fowler on 28 Jun. 2008
Format: Paperback
This small book is broken down into 52 sections. I'm writing this review after section 6 (I got the book 2 days ago).

I know SEO is moving fast, and that book publishing has a lead-time, but given that this book was only published 5 months ago, in Jan 2008, a lot of the information is already looking dated.

Section 1 illustrates the popularity of Google by quoting Hitwise Search Results figures from December 2005. On their website the current research date is May 2008 - it appears to be updated monthly, so surely they could have included a figure that is a little more current?

Section 5 advises readers to go to a link for the Overture Keyword Assistant. Instead you get Yahoo's welcome page for their sponsored listings.

Also, Section 6 discusses & recommends Wordtracker and Nichebot without reference to the fact these are subscription services (and the cost is not insignificant - Wordtracker is around £29 per month).

The book is okay, but based on early impressions I think I'll be better served by following some of the SEO blogs.
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7 of 8 people found the following review helpful By Bernard Marsden on 15 Sept. 2008
Format: Paperback
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism
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9 of 11 people found the following review helpful By M Jennings "Mr. Mark Jennings" on 25 Jan. 2008
Format: Paperback
Was a bit put out when the book arrived because it's not very big. But after skimming through about half of it and then returning to the beginning, in fairness it's simply concise. No waffle, just one technique after another. Really good stuff. Have tried a few of the keyword analysis tools already and I must say I didn't know there was so much available out there. Searched for the author on Google and he is there repeatedly on page one, just as he maintains in the book. I hope I can do the same with my websites.
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