This book is packed full with tips on how to improve your website's success at being found by Google.
It's worth reading it before you register your domain and build your site, because there are useful tips regarding domain names, page titles, images, content, and even where your host servers are in the world.
I have read it cover-to-cover and found it to be really useful. I can now proceed to build a website in the best way to ensure that it does well on Google. The author does take the time to mention throughout the book that Google is not the only search engine, and that it is definitely worth putting some effort into succeeding with those alternatives too.
I am entirely confident that this little book will become well-thumbed. It is not written only for those folk building new websites. You need to keep working on your site to ensure continued search success and I'm sure that I'll keep dipping back into this book and following the tips to improve my site's rating.
It is important to note that, at the time of writing, this book is newly published, and therefore that all of the tips are current and valid to the way that Google's algorithms work right now. Also, that all of the wider references are contemporary and relevant. And, of course, it is important to note that the author has 'got the T-shirt', he has built (and sold) a successful web-based business, and worked on/with many others.
The book is well written in a humorous style which makes what might otherwise be a bit of a dry techie subject very understandable and easy to read.