From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
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David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. --.net magazine, August 2008
About the Author
David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.
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Most Helpful Customer Reviews
40 of 41 people found the following review helpful
By Bow Selector
Format:Paperback
To make sense of the book you really have to practically follow the steps outlined but when the suggested links in chapter one don't work that isn't a good sign. Using the tools found at those links is a key part of the process the book outlines. This led to me using google to see if I could find other tools that did the same type of thing, which led to me questioning whether his method was best, and using google to find out more, which I was doing before I bought the book...
One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.
Maybe I've just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.
One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.
Maybe I've just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.
12 of 12 people found the following review helpful
By J. George
Format:Paperback|Amazon Verified Purchase
After reading the reviews I excitedly brought this book and joined the forum (thank god it was free or I would have been very upset). As a previous reviewer said, the links don't work or are very very out of date. If anyone is intersted in keyword research this book will adequately explain it, but that's about it.
The 5 star reviews like the links in this book are terribly out of date. Save your money as some of the terms in this book you can easily found if you look them up on the internet yourself with more relevent and up to date information (as SEO is very fast moving). In my experience the forum was deserted and after a few weeks I was very very disappointed and cancelled my free supbscription.
I wish I could say something positive about this book but, here's hoping the next edition is more up to date than this edition.
The 5 star reviews like the links in this book are terribly out of date. Save your money as some of the terms in this book you can easily found if you look them up on the internet yourself with more relevent and up to date information (as SEO is very fast moving). In my experience the forum was deserted and after a few weeks I was very very disappointed and cancelled my free supbscription.
I wish I could say something positive about this book but, here's hoping the next edition is more up to date than this edition.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Dont buy this book, this is my advice.
"Get to the top on google" is the worst book I have bought about this subject.
I wish I could give 0 stars.
"Get to the top on google" is the worst book I have bought about this subject.
I wish I could give 0 stars.
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3.8 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Very good
Totally amazing. well written and easy to put into practice. if you're SEOing your site I'd recommend wholeheartedly.
2 more words required?
2 more words required?
Published 1 month ago by Corin Martin
4.0 out of 5 stars
Nice book on SEO
This is an excellent book - primarily because it also addresses the areas where there is controversy, and the author shows a good mastery of the tools involved in getting to the... Read more
Published 14 months ago by Henrik Blunck
4.0 out of 5 stars
Good for SEO beginners
As an SEO beginner, who just started working for one month, I learned quite a lot from this book. In fact, it's more like a how-to handbook, which you can learn step by step to... Read more
Published on 3 May 2011 by King_Plus
1.0 out of 5 stars
Does not deliver on it's promise
I bought this book as I already have a couple of websites at the "top of google" and wanted to extend my knowledge and make use of the free 6 months membership to David Vineys SEO... Read more
Published on 28 Dec 2010 by N666NDA
5.0 out of 5 stars
Great Book simple to understand
I'm not a technical person but the book made me understand the complex methods of getting my website up to the top of Google. Read more
Published on 13 May 2010 by J. L. Cicchirillo
1.0 out of 5 stars
Don't touch it
This was mentioned to me by someone I knew and (I don't know why actually) I went straight to the books website and not Amazon to buy it. Read more
Published on 28 April 2010 by Chipper
4.0 out of 5 stars
Great SEO book
I have been in the SEO industry for a number of years (when i started there were no books so it was all trial and error). Read more
Published on 7 April 2010 by Chris Clark
4.0 out of 5 stars
Get to the top on Google
This book is easy, on the surface to read, however it still can be fairly inpenetrable at times. The book also seems to assume there is only one reason for a website - for people... Read more
Published on 26 Sep 2009 by S. Pearce
1.0 out of 5 stars
This one went straight back to Amazon!
Some reviewers had mentioned the complexity of this book and I have to agree that it seems to lack structure. Read more
Published on 12 Aug 2009 by Muddy Rutter
2.0 out of 5 stars
A little lazy
Lots of sites mentioned in the book to help you get "up and running" do not exist. The website the author promises is of poor quality. Read more
Published on 24 July 2009 by M. Sear
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