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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There [Paperback]

David Viney
3.9 out of 5 stars  See all reviews (34 customer reviews)
Price: 14.99 & FREE Delivery in the UK. Details
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Book Description

27 Mar 2008
From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There + Connected Marketing: The Viral, Buzz and Word of Mouth Revolution + Digital Marketing: Strategy, Implementation and Practice
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Product details

  • Paperback: 240 pages
  • Publisher: Nicholas Brealey Publishing (27 Mar 2008)
  • Language: English
  • ISBN-10: 1857885023
  • ISBN-13: 978-1857885026
  • Product Dimensions: 1.9 x 15.1 x 23.2 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 276,408 in Books (See Top 100 in Books)

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Review

David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the time-line of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises. --.net magazine, August 2008

About the Author

David is one of the United Kingdom's leading search engine optimization (or S.E.O) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
40 of 41 people found the following review helpful
1.0 out of 5 stars Listed Links don't work 20 Mar 2009
Format:Paperback
To make sense of the book you really have to practically follow the steps outlined but when the suggested links in chapter one don't work that isn't a good sign. Using the tools found at those links is a key part of the process the book outlines. This led to me using google to see if I could find other tools that did the same type of thing, which led to me questioning whether his method was best, and using google to find out more, which I was doing before I bought the book...

One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.

Maybe I've just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.
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12 of 12 people found the following review helpful
1.0 out of 5 stars 1 and I'm being generous! 16 July 2009
Format:Paperback|Verified Purchase
After reading the reviews I excitedly brought this book and joined the forum (thank god it was free or I would have been very upset). As a previous reviewer said, the links don't work or are very very out of date. If anyone is intersted in keyword research this book will adequately explain it, but that's about it.

The 5 star reviews like the links in this book are terribly out of date. Save your money as some of the terms in this book you can easily found if you look them up on the internet yourself with more relevent and up to date information (as SEO is very fast moving). In my experience the forum was deserted and after a few weeks I was very very disappointed and cancelled my free supbscription.

I wish I could say something positive about this book but, here's hoping the next edition is more up to date than this edition.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Poor book! 7 Jan 2011
Format:Paperback|Verified Purchase
Dont buy this book, this is my advice.
"Get to the top on google" is the worst book I have bought about this subject.
I wish I could give 0 stars.
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36 of 45 people found the following review helpful
5.0 out of 5 stars Welcome to the Magic Circle 21 Jun 2008
By Amazon Customer VINE VOICE
Format:Paperback
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"

Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!

However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.

What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.

The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!

You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.

The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
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8 of 10 people found the following review helpful
5.0 out of 5 stars The Mother of all SEO Books 16 Jun 2008
Format:Paperback
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.

I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.

I shall be using it on every SEO project from now on.

5/5
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18 of 23 people found the following review helpful
5.0 out of 5 stars A happy recommendation 8 April 2008
Format:Paperback
A very easy-to read guide to search engine optimization. I particularly liked the case study which is used in the book, to show you how do apply the recommendations to a real site. In places, the concepts can be quite complex, so the case study was really helpful.

Don't waste your time with other books (I, have read them all), my business is now flying since finding this one.

real practical help, and a great read.
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7 of 9 people found the following review helpful
5.0 out of 5 stars My best purchase this year... 9 Jan 2009
Format:Paperback
I've been in the internet industry for a long time and have worked for eBay, Yahoo, and of course the wonderful Amazon, so I've done my time with agencies and employed various SEO people myself, but I wish I'd read this book earlier.

'Get to the top of Google' provides an exceptionally comprehensive review of all of the basics, plus a load of stuff I'd never even thought about and in a no nonsense way that makes it easy for the non-technically minded to follow.

Like a number of the reviewers here, I've also been through quite a few of the books out there and without a doubt this one is the winner. Save your money on the others for your SEO costs (paid and natural).

Even if you are a coder, the suggestions here are very good reminders of what you should think about every day. I'm constantly surprised at the number of projects I've had returned that functionally do what I've specified, but simply havent been optimized!!! I can only presume that ignorance is the reason, in which case this book is the answer.

As I embark on a business of my own, I've laid out my design principles in line with the '7 step process'. I'll consider it part of the day to day operations and have already set up diary dates to review the results.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Best book ever written - make sure its an updated version or will be useless.
Published 12 days ago by Powerhorse
5.0 out of 5 stars It worked
Well, it did the job for me. Many years ago I bought this, followed the instructions and since then my tutorial website has been at the top of the search engine without me doing... Read more
Published 8 months ago by Fox70
5.0 out of 5 stars Very good
Totally amazing. well written and easy to put into practice. if you're SEOing your site I'd recommend wholeheartedly.

2 more words required?
Published 16 months ago by Corin Martin
4.0 out of 5 stars Nice book on SEO
This is an excellent book - primarily because it also addresses the areas where there is controversy, and the author shows a good mastery of the tools involved in getting to the... Read more
Published on 1 Mar 2012 by Henrik Blunck
4.0 out of 5 stars Good for SEO beginners
As an SEO beginner, who just started working for one month, I learned quite a lot from this book. In fact, it's more like a how-to handbook, which you can learn step by step to... Read more
Published on 3 May 2011 by King_Plus
1.0 out of 5 stars Does not deliver on it's promise
I bought this book as I already have a couple of websites at the "top of google" and wanted to extend my knowledge and make use of the free 6 months membership to David Vineys SEO... Read more
Published on 28 Dec 2010 by N666NDA
5.0 out of 5 stars Great Book simple to understand
I'm not a technical person but the book made me understand the complex methods of getting my website up to the top of Google. Read more
Published on 13 May 2010 by J. L. Cicchirillo
1.0 out of 5 stars Don't touch it
This was mentioned to me by someone I knew and (I don't know why actually) I went straight to the books website and not Amazon to buy it. Read more
Published on 28 April 2010 by Chipper
4.0 out of 5 stars Great SEO book
I have been in the SEO industry for a number of years (when i started there were no books so it was all trial and error). Read more
Published on 7 April 2010 by Chris Clark
4.0 out of 5 stars Get to the top on Google
This book is easy, on the surface to read, however it still can be fairly inpenetrable at times. The book also seems to assume there is only one reason for a website - for people... Read more
Published on 26 Sep 2009 by S. Pearce
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