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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and More to Promote Your Business [Paperback]

Mr Jon Reed
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Table of Contents


About the author

Preface to the second edition



Part 1  Get strategic

   1 Online marketing 101

   2 Your online marketing plan


Part 2  Get online

   3 Establish a web presence

   How to build a website with no technical knowledge

   4 Boost your search engine rankings

   How to increase your visibility on Google

   5 Engage with email

   How to build an email list without annoying people 


Part 3  Get creative

   6 Build a blog

   How to build trust, reputation and traffic

   7 Podcast for profit

   How to attract an audience of loyal listeners

   8 Lights, camera, action!

   How to produce online video on a budget

   9 Show, don't tell

   How to showcase your business on photo sharing sites


Part 4  Get out there

   10   Build an online community

   How to choose and use social networks

   11   Find fans on Facebook

   How to harness the world's largest network

   12   Develop leads on LinkedIn

   How to take your business networking online

   13   Tap into Twitter

   How to use the real-time web to build a following

   14   Get on Google+

   How to add people to your circle of influence

   15   Pique interest with Pinterest

   How to use the visual web to attract attention


Part 5  Get help

   16   Achieve more by outsourcing

   How to find someone to help you achieve your vision


An A–Z of online marketing 


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