From the Back Cover
START GROWING YOUR BUSINESS TODAY!
If you want to grow your business, how do you get the word out about your product or service? By going where your market is and increasingly, thats online.
This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
· Create a website
· Get found on Google
· Get your email marketing right
· Create content your market will value with blogs, podcasts, video and images
· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
· Develop a coherent online marketing plan
· Manage your online marketing workload
· Measure your results
'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Mail on Sunday
Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead. Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association
Should be on the desk of anyone wanting to make a success of their online presence. Claudio Concha, Head of New Media, Big Lottery Fund
If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start. Suzanne Kavanagh, Skillset
About the Author
Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jons latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Shows popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.