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Product Description
ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?
Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online.
This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
- Websites
- Search engine marketing
- Email marketing
- Blogging
- Podcasts
- Online video
- Social networks e.g. Facebook and MySpace
- Virtual worlds e.g. Second Life
- Social bookmarking
It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
From the Back Cover
START GROWING YOUR BUSINESS TODAY!
If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.
This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
· Create a website
· Get found on Google
· Get your email marketing right
· Create content your market will value with blogs, podcasts, video and images
· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
· Develop a coherent online marketing plan
· Manage your online marketing workload
· Measure your results
'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Mail on Sunday
‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association
‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund
‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Jam-packed with practical tips and tricks, generously shared by someone who's been there before you
26 Nov 2010
Format:Paperback
If you're thinking about using websites, social media and other online tools to cheaply and effectively market your business but don't know where to start, this is a great book to get you going. It's not a technical handbook but it does help you navigate through the many potential tools and provides practical advice on choosing and using them for best effect.
The author, Jon Reed, is a friendly and entertaining guide, always ready with a story or example to illustrate a point, always ready to point you in the right direction to get things moving. He constantly reminds you not to just leap in and use tools like twitter for the sake of it. Instead, he encourages you to think about your marketing aims and what you want to achieve - and then helps you choose the most effective tools with that in mind. Though I'm not quite sure I believe his "I am not a geek" claim, Reed always has the practicalities in mind. He keeps things as simple as possible, shows how online tools can make your life - and your business - easier, and understands the day-to-day challenges we all face: pressured time, limited money and (at least for some) a fear of using technology.
This practical slant is reflected in the book's emphasis on the use of third party tools: software, plugins and widgets that perform defined tasks (often for free) and save you the need to commission, brief and pay web designers or programmers. Of course you could find all these online tools yourself if you had sufficient time. What Get Up to Speed... does really well, though, is help you know what does what and what's worth spending the time and effort to implement. Some of the best `takeaway' points from the book are simple, but it's unlikely you would stumble across them unless you'd tried all these things out yourself. Want to see how many people on Facebook are interested in your market or product? Sign up for Facebook's paid-for advertising, complete all the fields and cancel at the last minute. It won't cost you a thing but you'll have got your data. Want to know how many pages on your website are indexed by Google? Enter mysite: and your business web address into the search engine, and you'll also discover which pages are the most popular (in Google's eyes anyway...). Want to make an online video of the PowerPoint presentation you've been slaving over? There's an app for that: Camtasia.
A book crammed full of useful tips and links like this could end up being a rather dense read. No chance! Reed has a lovely way with words. He counteracts the pressure to generate regular blog posts with a comparison to gardening ("You need to water your plants regularly - but you can leave them a while before they start dying"), provides tips on "how to avoid becoming a social media Stakhanovite" and drops in alluringly alliterative phrases like "multi-channel media milieu". I interpret all this as a sign of his generosity. He's spent years building up his knowledge and experience and now he's ready to share it with the world. Not only that but he's sharing it with style.
The author, Jon Reed, is a friendly and entertaining guide, always ready with a story or example to illustrate a point, always ready to point you in the right direction to get things moving. He constantly reminds you not to just leap in and use tools like twitter for the sake of it. Instead, he encourages you to think about your marketing aims and what you want to achieve - and then helps you choose the most effective tools with that in mind. Though I'm not quite sure I believe his "I am not a geek" claim, Reed always has the practicalities in mind. He keeps things as simple as possible, shows how online tools can make your life - and your business - easier, and understands the day-to-day challenges we all face: pressured time, limited money and (at least for some) a fear of using technology.
This practical slant is reflected in the book's emphasis on the use of third party tools: software, plugins and widgets that perform defined tasks (often for free) and save you the need to commission, brief and pay web designers or programmers. Of course you could find all these online tools yourself if you had sufficient time. What Get Up to Speed... does really well, though, is help you know what does what and what's worth spending the time and effort to implement. Some of the best `takeaway' points from the book are simple, but it's unlikely you would stumble across them unless you'd tried all these things out yourself. Want to see how many people on Facebook are interested in your market or product? Sign up for Facebook's paid-for advertising, complete all the fields and cancel at the last minute. It won't cost you a thing but you'll have got your data. Want to know how many pages on your website are indexed by Google? Enter mysite: and your business web address into the search engine, and you'll also discover which pages are the most popular (in Google's eyes anyway...). Want to make an online video of the PowerPoint presentation you've been slaving over? There's an app for that: Camtasia.
A book crammed full of useful tips and links like this could end up being a rather dense read. No chance! Reed has a lovely way with words. He counteracts the pressure to generate regular blog posts with a comparison to gardening ("You need to water your plants regularly - but you can leave them a while before they start dying"), provides tips on "how to avoid becoming a social media Stakhanovite" and drops in alluringly alliterative phrases like "multi-channel media milieu". I interpret all this as a sign of his generosity. He's spent years building up his knowledge and experience and now he's ready to share it with the world. Not only that but he's sharing it with style.
6 of 6 people found the following review helpful
Format:Paperback
Online marketing can be a bit of a black art for those that don't follow it closely and I bought this book to try and understand if we were doing it correctly as well as update my own understanding. This book is incredibly well written, it offers piratical tips and great advice. Its also enjoyable to read, this subject could be considered a little dry but I came away feeling both inspired and educated.
If you are looking for a book that breaks down the myth that is online marketing into sensible bite sized chunks then this is for you. A must for all marketeers, business owners and people interested in this subject.
If you are looking for a book that breaks down the myth that is online marketing into sensible bite sized chunks then this is for you. A must for all marketeers, business owners and people interested in this subject.
5 of 5 people found the following review helpful
Format:Paperback
"Get up to speed" is that rare thing: a how-to manual which neither patronises its readers nor bores them to death with great swathes of over-technical detail or dreaded jargon. Added to which, it is quite elegantly written in a breezy, conversational style which allows the reader to zip through with pleasure, effortlessly absorbing the information they are after.
Jon Reed is particularly perceptive on the "culture" of Social Media and on the ever-evolving etiquette of on-line marketing do's & don'ts. On the practical side, it is also astonishingly comprehensive and I found myself making note of blogging tools and websites I had vaguely heard of but wasn't quite sure what they were for - until I read this book.
As he points out, we no longer call a car a "motor" car. The "social" Web is simply the Web and it is the way so much marketing and more is going. This book should get you up to speed and even put you ahead of the game.
Jon Reed is particularly perceptive on the "culture" of Social Media and on the ever-evolving etiquette of on-line marketing do's & don'ts. On the practical side, it is also astonishingly comprehensive and I found myself making note of blogging tools and websites I had vaguely heard of but wasn't quite sure what they were for - until I read this book.
As he points out, we no longer call a car a "motor" car. The "social" Web is simply the Web and it is the way so much marketing and more is going. This book should get you up to speed and even put you ahead of the game.
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Most Recent Customer Reviews
Marketing basics for an online strategy
The first chapter covers the basics of marketing and so readers will grasp the reasons why and are encouraged to set out their own online marketing plan before diving in. Read more
Published 4 days ago by Mrs. Sue Curd
An invaluable book for small business!
Unusually for a non-fiction title this book is a really good read AND packed full of relevant and up to date information. Read more
Published 3 months ago by Claire Georghiades
Clear, practical guidance
Initially I wasn't sure that this book would be helpful to me as I do not have a business as such to promote - just myself as an author who leads workshops in schools. Read more
Published 4 months ago by Fiona
Great advice
This book is a must for all modern businesses. It is clear easy to read yet challenging at the same time. Really thought provoking!
Published 6 months ago by Psychomum
Excellent Read
Having no knowledge of Social Networking I needed a reference/instruction book to give me confidence to venture forth for our small business. Read more
Published 10 months ago by j88olt
Incredibly informative book
What a great book full of really useful information and direction. Really helped me with the launch of my brand new website. Great investment worth every penny.
Published 10 months ago by Ms. L. Hall
Essential Reading.
Whoever you are, you need this book. Whether you are someone who is planning a full-blown social media strategy for a business or an individual who wants to know how to learn the... Read more
Published 11 months ago by Bookcareers com
It does exactly as it should
This book is less a purchase than an investment. A fantastically clear and accessible account of social media and marketing today. Read more
Published 12 months ago by cian moriarty
Amateur reading for the newcomers
Nothing much to say, I ordered the book in a hope to receive some professional insight into online marketing but everything I got was an introduction to the Internet itself. Read more
Published 13 months ago by Alexander
Great all round book with just enough depth
Fascinating book, which covers just about every aspect of this fast-moving arena, in enough depth to be guiding but not so much specific detail that it would become outdated any... Read more
Published 14 months ago by J Bremer
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