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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More (Financial Times Series) [Paperback]

Mr Jon Reed
4.7 out of 5 stars  See all reviews (18 customer reviews)
RRP: 17.99
Price: 16.28 & FREE Delivery in the UK. Details
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Book Description

28 Oct 2010 Financial Times Series

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?

Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online.

This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:

  • Websites
  • Search engine marketing
  • Email marketing
  • Blogging
  • Podcasts
  • Online video
  • Social networks e.g. Facebook and MySpace
  • Virtual worlds e.g. Second Life
  • Social bookmarking

It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!


Frequently Bought Together

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More (Financial Times Series) + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + The Ultimate Small Business Marketing Book
Price For All Three: 41.07

Buy the selected items together


Product details

  • Paperback: 264 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (28 Oct 2010)
  • Language: English
  • ISBN-10: 0273732641
  • ISBN-13: 978-0273732648
  • Product Dimensions: 1.8 x 15.3 x 22.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 384,136 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Jon Reed is an author, blogger and social media trainer. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog and magazine Publishing Talk, which provides advice to help people write, publish and sell books.

His book 'Get Up to Speed with Online Marketing' (Pearson Business) was published in a new edition in 2013.

Jon runs workshops and in-house training in social media marketing through his business Reed Media, lectures on the subject at several UK universities, and has also run a series of Guardian Masterclasses on social media marketing for authors.

When not teaching and writing, you can find Jon tweeting about #TheArchers most Sunday mornings. Follow him on Twitter at @jonreed.

Author photos (c) Krystyna FitzGerald-Morris.

Product Description

From the Back Cover

START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

·         Create a website

·         Get found on Google

·         Get your email marketing right

·         Create content your market will value with blogs, podcasts, video and images

·         Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

·         Develop a coherent online marketing plan

·         Manage your online marketing workload

·         Measure your results

 

'Not to be part of the social media revolution is to miss out.  Jon Reed really gets it and shows you how to join in.'  Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

About the Author

Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years.  Jon’s latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show’s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
If you're thinking about using websites, social media and other online tools to cheaply and effectively market your business but don't know where to start, this is a great book to get you going. It's not a technical handbook but it does help you navigate through the many potential tools and provides practical advice on choosing and using them for best effect.

The author, Jon Reed, is a friendly and entertaining guide, always ready with a story or example to illustrate a point, always ready to point you in the right direction to get things moving. He constantly reminds you not to just leap in and use tools like twitter for the sake of it. Instead, he encourages you to think about your marketing aims and what you want to achieve - and then helps you choose the most effective tools with that in mind. Though I'm not quite sure I believe his "I am not a geek" claim, Reed always has the practicalities in mind. He keeps things as simple as possible, shows how online tools can make your life - and your business - easier, and understands the day-to-day challenges we all face: pressured time, limited money and (at least for some) a fear of using technology.

This practical slant is reflected in the book's emphasis on the use of third party tools: software, plugins and widgets that perform defined tasks (often for free) and save you the need to commission, brief and pay web designers or programmers. Of course you could find all these online tools yourself if you had sufficient time. What Get Up to Speed... does really well, though, is help you know what does what and what's worth spending the time and effort to implement. Some of the best `takeaway' points from the book are simple, but it's unlikely you would stumble across them unless you'd tried all these things out yourself.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Excellent and inspirational 17 Feb 2011
By B3ndy
Format:Paperback
Online marketing can be a bit of a black art for those that don't follow it closely and I bought this book to try and understand if we were doing it correctly as well as update my own understanding. This book is incredibly well written, it offers piratical tips and great advice. Its also enjoyable to read, this subject could be considered a little dry but I came away feeling both inspired and educated.

If you are looking for a book that breaks down the myth that is online marketing into sensible bite sized chunks then this is for you. A must for all marketeers, business owners and people interested in this subject.
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6 of 6 people found the following review helpful
Format:Paperback
"Get up to speed" is that rare thing: a how-to manual which neither patronises its readers nor bores them to death with great swathes of over-technical detail or dreaded jargon. Added to which, it is quite elegantly written in a breezy, conversational style which allows the reader to zip through with pleasure, effortlessly absorbing the information they are after.

Jon Reed is particularly perceptive on the "culture" of Social Media and on the ever-evolving etiquette of on-line marketing do's & don'ts. On the practical side, it is also astonishingly comprehensive and I found myself making note of blogging tools and websites I had vaguely heard of but wasn't quite sure what they were for - until I read this book.

As he points out, we no longer call a car a "motor" car. The "social" Web is simply the Web and it is the way so much marketing and more is going. This book should get you up to speed and even put you ahead of the game.
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3 of 3 people found the following review helpful
5.0 out of 5 stars An invaluable book for small business! 17 Feb 2012
Format:Paperback|Verified Purchase
Unusually for a non-fiction title this book is a really good read AND packed full of relevant and up to date information.

A month or so into setting up my own business, I acquired an armful of business books. This book stood out from the crowd as a business gem, as it never strays from the purpose of online marketing as a tool to aid the discussion between you and your customers as well as you and your potential customers. The case studies help to keep the book flowing and make the possibilities explained in the technical sections seem extremely accessible.

Before I read the book, I was a self proclaimed online `curtain twitcher', using Facebook for fun and occasionally logging in to LinkedIn, and I would probably have summed up social media as a modern time waster.

Jon Reed turned this all on its head. He generously shares his huge bank of knowledge, taking the reader on an exciting journey with easy to follow exercises. His enthusiasm is infectious, and he simply `gets it', understanding not only the whole maze of social media, but also what the reader needs to know to be able to use it and exactly the best way to explain it all.

While I would say that this book is probably not for you if you are already using online media fairly extensively, I recently mentioned to another small business owner that I had listed my new business in Google's Local Business Centre for free, and they gave me a bewildered look and asked how you can do that, which would have been my response before I read this book.

I have referred to this book over and over again, as well as signing up for my 5 day online marketing plan, and I would thoroughly recommend it. A must read!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent Read 28 July 2011
By j88olt
Format:Paperback
Having no knowledge of Social Networking I needed a reference/instruction book to give me confidence to venture forth for our small business. I had, wrongly as it transpires, thought of Facebook, Blogs, Twitter etc as for personal use only. Get up to Speed with Online Marketing has changed my outlook completely. From the off Jon Reed both inspires and educates you through the process. The books is a constant reference for me and I would highly recommend it.
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Most Recent Customer Reviews
5.0 out of 5 stars Another great resource.
Very good book.
Published 13 days ago by Kaz
4.0 out of 5 stars Recomended reading for future e business'
Knowing nothing at all this very useful book should be in every aspiring entrepreneurs book shelf. Easily understandable so no need to be a technophobe.
Published 10 months ago by P. J. Holmes
5.0 out of 5 stars Excellent Guidance for website owners
I downloaded this free book because I have a website I want to publicise.

The book is full of excellent information and instructions on marketing online: Setting up a... Read more
Published 24 months ago by AnneDon
4.0 out of 5 stars Marketing basics for an online strategy
The first chapter covers the basics of marketing and so readers will grasp the reasons why and are encouraged to set out their own online marketing plan before diving in. Read more
Published on 20 May 2012 by Sue Curd
5.0 out of 5 stars Clear, practical guidance
Initially I wasn't sure that this book would be helpful to me as I do not have a business as such to promote - just myself as an author who leads workshops in schools. Read more
Published on 22 Jan 2012 by Fiona
5.0 out of 5 stars Great advice
This book is a must for all modern businesses. It is clear easy to read yet challenging at the same time. Really thought provoking!
Published on 17 Nov 2011 by Psychomum
5.0 out of 5 stars Incredibly informative book
What a great book full of really useful information and direction. Really helped me with the launch of my brand new website. Great investment worth every penny.
Published on 25 July 2011 by Ms. L. Hall
5.0 out of 5 stars Essential Reading.
Whoever you are, you need this book. Whether you are someone who is planning a full-blown social media strategy for a business or an individual who wants to know how to learn the... Read more
Published on 31 May 2011 by Bookcareers com
5.0 out of 5 stars It does exactly as it should
This book is less a purchase than an investment. A fantastically clear and accessible account of social media and marketing today. Read more
Published on 8 May 2011 by cian moriarty
2.0 out of 5 stars Amateur reading for the newcomers
Nothing much to say, I ordered the book in a hope to receive some professional insight into online marketing but everything I got was an introduction to the Internet itself. Read more
Published on 20 April 2011 by Alexander
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