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Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives [Paperback]

Sam Delaney
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

3 April 2008

They were young. They were making it up as they went along. They introduced the world to Smash Martians, Honeymonsters and a beer that refreshes the parts that others cannot reach. And pretty soon, they were millionaires. As one survivor put it: 'No one in the real world knew who the f*** we were. But we'd sit in the first-class departure lounge with rock stars and Hollywood actresses and we convinced ourselves we were celebrities. It probably wasn't a very healthy state of mind.' Some, including Ridley Scott, Alan Parker, David Puttnam and, of course, Charles Saatchi, became famous. Others OD'ed on sex, drugs and 30 second commercials. This was advertising as it had never been before. And has never been since.

GET SMASHED is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it.



Product details

  • Paperback: 224 pages
  • Publisher: Sceptre (3 April 2008)
  • Language: English
  • ISBN-10: 0340922516
  • ISBN-13: 978-0340922514
  • Product Dimensions: 19 x 12.4 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 109,631 in Books (See Top 100 in Books)

Product Description

Review

Enlightening...Delaney has done his homework, rounding up the evidence and the gossip too (Fay Weldon, The Times)

Book Description

'Revealing and often hilarious...filled with anecdotes and insights' Daily Telegraph

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5.0 out of 5 stars A trip down memory lane! 13 Jan 2013
Verified Purchase
An absolute must for anybody who was in the advertising agency business in the 60's/70's as I was. Woohoo!!!! If only life was as much fun now as it was then...
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5.0 out of 5 stars No Clanger ! 22 Mar 2011
This is one of those fabulous cross over books that is packed full of interesting content about the development of the advertising industry in UK, but it does not feel like a dry text book because the narrative is so well written.
It is ideal for anyone interested in advertising - perhaps working in the industry and wanting to gain useful leap frog insights that come most often from years of experience or studying advertising and keen on gaining rich case study based examples to develop a rich, historical contextual understanding of the subject area. If you were to use YouTube to access the TV advertisement campaigns mentioned it would make the narrative even more powerful and engaging.
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