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Get Smashed - The Story of the Men Who Made the Adverts That Changed Our Lives Paperback – 3 Apr 2008


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Product details

  • Paperback: 224 pages
  • Publisher: Sceptre (3 April 2008)
  • Language: English
  • ISBN-10: 0340922516
  • ISBN-13: 978-0340922514
  • Product Dimensions: 19 x 12.4 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 418,257 in Books (See Top 100 in Books)

Product Description

Review

Enlightening...Delaney has done his homework, rounding up the evidence and the gossip too (Fay Weldon, The Times)

Book Description

'Revealing and often hilarious...filled with anecdotes and insights' Daily Telegraph

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By Justin O'Brien on 22 Mar. 2011
Format: Paperback
This is one of those fabulous cross over books that is packed full of interesting content about the development of the advertising industry in UK, but it does not feel like a dry text book because the narrative is so well written.
It is ideal for anyone interested in advertising - perhaps working in the industry and wanting to gain useful leap frog insights that come most often from years of experience or studying advertising and keen on gaining rich case study based examples to develop a rich, historical contextual understanding of the subject area. If you were to use YouTube to access the TV advertisement campaigns mentioned it would make the narrative even more powerful and engaging.
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Format: Paperback Verified Purchase
An absolute must for anybody who was in the advertising agency business in the 60's/70's as I was. Woohoo!!!! If only life was as much fun now as it was then...
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