- Paperback: 224 pages
- Publisher: Sceptre (3 April 2008)
- Language English
- ISBN-10: 0340922516
- ISBN-13: 978-0340922514
- Product Dimensions: 19.3 x 12.7 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
181,621 in Books (See Top 100 in Books)
- #41 in Books > Art, Architecture & Photography > Graphic Arts > Advertising
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Review
'Enlightening...Delaney has done his homework, rounding up the evidence and the gossip too' (Fay Weldon, The Times )
Daily Telegraph
'Revealing and often hilarious...filled with anecdotes and insights'
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Most Helpful Customer Reviews
This is one of those fabulous cross over books that is packed full of interesting content about the development of the advertising industry in UK, but it does not feel like a dry text book because the narrative is so well written.
It is ideal for anyone interested in advertising - perhaps working in the industry and wanting to gain useful leap frog insights that come most often from years of experience or studying advertising and keen on gaining rich case study based examples to develop a rich, historical contextual understanding of the subject area. If you were to use YouTube to access the TV advertisement campaigns mentioned it would make the narrative even more powerful and engaging.
It is ideal for anyone interested in advertising - perhaps working in the industry and wanting to gain useful leap frog insights that come most often from years of experience or studying advertising and keen on gaining rich case study based examples to develop a rich, historical contextual understanding of the subject area. If you were to use YouTube to access the TV advertisement campaigns mentioned it would make the narrative even more powerful and engaging.
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