- Paperback: 224 pages
- Publisher: Sceptre (9 Aug 2007)
- Language English
- ISBN-10: 0340922508
- ISBN-13: 978-0340922507
- Product Dimensions: 23.1 x 15.2 x 2.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 422,627 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister.
They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne.
GET SMASHED is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it.
They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne.
GET SMASHED is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it.
About the Author
Sam Delaney is an award-winning journalist and broadcaster. He writes for the Guardian, Independent, Sunday Times Style, Broadcast and is editor-at-large for Maxim as well as a regular panelist on More Four and Radio Five. In 2005 he wrote and presented the acclaimed documentary Sam Delaney on McBritain as part of the Don't Get Me Started series on Channel Five and in 2004 wrote the Channel Four documentary, The Greatest Ads You Never Saw. He is thirty and lives in West London with his wife. His father, uncle and brothers all work in advertising. This is his first book.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
While some of the stories in this book will be new to some of the readers, many have been rehearsed before. What the author manages to achieve is to refresh and reinterpret them in a way that truly casts light on the way the business once was and shall never be again. If you work in the business, as I do, you'd be daft not to read it. If you don't, it's the best way of finding out what went on in the days when what went on was as interesting as the work that got produced.
10 of 13 people found the following review helpful
Format:Paperback
Bought the book, devoured the book,loved the book! A fascinating and extraordinary little tale of a vibrant and exciting time, tinged with more than a little mania and extreme passions, detailing the rapid rise of British advertising creativity to global dominance.
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