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Get Out the Vote: How to Increase Voter Turnout, Second Edition Paperback – 23 Jan 2008

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Product details

  • Paperback: 238 pages
  • Publisher: Brookings Institution Press; 2 edition (23 Jan 2008)
  • Language: English
  • ISBN-10: 0815732678
  • ISBN-13: 978-0815732679
  • Product Dimensions: 15.2 x 1.4 x 22.9 cm
  • Amazon Bestsellers Rank: 427,500 in Books (See Top 100 in Books)

More About the Author

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Product Description


"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign." -- The American Prospect

About the Author

Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000). Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).

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Most Helpful Customer Reviews on (beta) 16 reviews
17 of 18 people found the following review helpful
The first real measurement of what works in GOTV 30 April 2004
By Warrior Fan - Published on
Format: Paperback
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
9 of 9 people found the following review helpful
Invaluable book for campaign workers 27 July 2006
By D. Lowrie - Published on
Format: Paperback
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
18 of 22 people found the following review helpful
Getting People to the Polls Takes Effort 23 Oct 2004
By Amazon Customer - Published on
Format: Paperback
Surprising conclusions...except, not really.

It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.

Hence, door-to-door canvassing is the most effective. Not surprising.

Phones come in second. Not surprising.

The more conversational and informational the phone call is, the more effective is. Still not surprising.

But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
4 of 4 people found the following review helpful
If you're a candidate, or if you're working for a candidate, 20 Feb 2008
By Rick Winrod - Published on
Format: Paperback
then you need to read this book and hope that your competition doesn't.

Whether you're new to politics or have been involved for years, this book will educate you on the most efficient campaign tactics, and where you should focus your precious time and resources.

Green and Gerber present scientific studies that show what a complete waste of time and money certain widely-used campaign tactics are, while other less-utilized maneuvers are proven to be highly effective.

This book is often cited on political discussion blogs, and for good reason.
4 of 4 people found the following review helpful
Interesting Data 15 July 2008
By M. Spitzer-Rubenstein - Published on
Format: Paperback
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.
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