Some years ago, my business partner and I spent over £1000 on some `PR.'
When we look at media figures who are involved in PR, and some of the dubious people and organisations who hoodwink the public, PR itself gets mixed reviews.
And yet why should it? We live in an information age, of the eight seconds and falling soundbite. From every conceivable angle we are over-stimulated with `stuff.'
You could have the greatest product or service in the world but unless people know about it, the best you can hope for is to become a legend in your own lunchtime.
I've used many of the techniques Paula talks about in this gem. They work. So, why don't you know me? You will.
There are many other brilliant tips and techniques I haven't thought about.
You need to put together a strategy. You need persistence. You need faith in your product/service and yourself. You also need to know what works and what doesn't when it comes to `Getting Noticed.'
Didn't we learn to walk and talk by noticing what works and copying it? You can spare 30 days then.
And our £1000? We got a press release, a feature in the local rag, and not much else. We both concurred: "We can do it better ourselves."
Buy the book.