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Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold (Facts on File Science Library) Paperback – 4 Jul 2004


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Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold (Facts on File Science Library) + The Referral Engine: Teaching Your Business to Market Itself
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Product details

  • Paperback: 224 pages
  • Publisher: McGraw-Hill Professional (4 July 2004)
  • Language: English
  • ISBN-10: 0071417753
  • ISBN-13: 978-0071417754
  • Product Dimensions: 15.5 x 1.5 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 689,865 in Books (See Top 100 in Books)

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Product Description

Review

"The top 10 per cent of all salespeople make 50-100 per cent of their sales through repeat business and referrals. Bill Cates shows you all the secrets of getting and converting referrals into more sales. With Bill's powerful system, there are no more cold calls, only warm leads. It's a 'must read' for anyone in business." - Dr. Tony Alessandra, author of The Platinum Rule; "The program Bill delivered 15 months ago has had a lasting impact. Our advisors are acquiring new clients by referrals at a rate that's 40 per cent higher than the national average for our company." - Tim Holland, Field Vice President, American Express Financial Advisors"

From the Back Cover

  • Eliminate Cold Calling Forever
  • Get Prospects Returning Your Calls
  • Form Powerful Referral Alliances
  • Create an Unlimited Flow of Quality Prospects

Referrals: The most powerful way to sell!

Selling in today's business environment is more challenging than ever. But the secret to success isn't longer hours and more phone calls; it's getting better referrals. Sales expert Bill Cates's system of referral-based marketing turns every business contact into a relationship--and every relationship into a sales success. You'll learn how to:

  • Sell without worrying about Do-Not-Call Lists
  • Develop a powerful referral mindset
  • Network strategically for better results
  • And much more!

If you want to bring in more qualified leads and close more sales than you ever imagined, don't work harder, work smarter--with Get More Referrals NOW!

"In the three months since of implementing Bill Cates' Referral Marketing System, we have experienced an unprecedented increase in sales. Bill Cates' Referral Marketing system works!"--Vincent Arena, Executive Vice-President & Chief Administrative Officer, FCLIC

"The answer to the Do-Not-Call List is The Unlimited Referrals Marketing System® from Bill Cates. In today's environment you need to get connected to the prospect in a compelling way. This system accomplishes that."--Bob Walker, MassMutual Financial Group

"With Bill's powerful system, there are no more cold calls, only warm leads. It's a must-read for anyone in business."--Dr. Tony Alessandra, author of The Platinum Rule

"The program Bill delivered 15 months ago has had a lasting impact. Our advisors are acquiring new clients by referrals at a rate that's 40% higher than the national average for our company."--Tim Holland, Field Vice President, American Express Financial Advisors

Bill Cates is President of Referral Coach International. A twenty-eight-year sales veteran, he currently consults for such clients as American Express, Merrill Lynch, Andersen Windows, MassMutual Financial Group, and Mutual of Omaha.


Inside This Book (Learn More)
First Sentence
In my book Unlimited Referrals, published in 1996, I predicted the "death of cold calling." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews

6 of 9 people found the following review helpful By A Customer on 16 Jan. 1999
Format: Hardcover
I've been in sales for almost 20 years. This is the best book I've ever read. It's easy to read and has a ton of ideas. I'm on my second reading and it's already put money in my pocket. Bill Cates has delivered a comprehensive approach to the referral process that makes it easy, fun, and produces results!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 46 reviews
38 of 39 people found the following review helpful
The New Business Paradigm 23 Oct. 2004
By Scuba Diver - Published on Amazon.com
Format: Paperback
Bill Cates' "Get More Referrals Now!" is awesome.

Based on a referral, interestingly enough, I picked up a copy of this book and blasted through it in a matter of days. What makes this book so outstanding is the recognition of the need to consolidate your current business model into one that is referral-driven.

Think about it for a minute--if you have car problems, need a good doctor, or want to sign up for music lessons, who do you ask? Inevitably the answer usually is a friend or associate for a referral as to who THEY use. Based on this concept Cates' work expands upon intrinsically human relationships and provides a variety of techniques for business professionals (although this book has utility outside the business world, it is primarily written for individuals/companies looking to exponentially grow their client base using a referral-based approach to marketing) to strengthen existing relationships while simultaneously generating new business.

Cates divides his book into five parts, "baby-steps" if you will, of changing from the old standard of cold calling (Brrrrr cold indeed and fineable now too under the Do-Not-Call list!) to adopting a referral-based business.

Part One "The Foundation: Adopt a Referral Mindset" lays the track for the rest of the book and makes the reader mentally itemize why in fact referral-based marketing is superior.

Part Two "The First Skill: Enhance Your Referability" describes the actions you need to take that will result in clients placing more confidence if your abilities.

Part Three "The Second Skill: Prospect for Referrals" provides step-by-step instruction on HOW to get qualified referrals in the door.

Part Four "The Third Skill: Strategic Networking" goes one step beyond Part Three and now delves into the necessity of getting your office/company on board with the referral method transitioning to a holistic concept of a referral-based corporate strategy.

Part Five "The Fourth Skill: Target Niche Markets" delves into the intricacies of selecting profitable key areas to focus your referral-based approach on capturing more business.

Cates's greatest accomplishment I think in this book is its ease of use and practicability. "Get More Referrals Now!" does just that; similar to Tony Robbins philosophy in "Awaken the Giant Within" Cates focuses on modifying your perception on the value of a concept which in this case is the referral. With increasing legislature limiting cold calling to business to business and limited consumer buy-in calls, Cates' book is more relevant and necessary than ever.

Of the dozen or so books I've read over the past couple weeks, I'm ordering enough of this book and one on scuba diving I really enjoyed to use as stocking-stuffers for my friends and associates. A great read and one of those books where your initial investment of time and money will provide a lasting and valuable income stream. Five stars.
15 of 15 people found the following review helpful
Let somebody else do the selling for you 24 Dec. 2006
By M. Bennett - Published on Amazon.com
Format: Paperback
Referrals now is an excellent book that explains how to obtain more business by asking for referrals. Most friends and existing clients are more than willing to recommend your product or sevices if you just ask for it. Sales people sometimes view asking for referrals as a sign of weakness or problems in the business. This is not true.

If you want to build up a business very quickly without a lot of overhead, this is the best method. It would be adviseable to first read the book "Masters of Networking" by Ivan R. Misner. Referral business has a lot to do with networking, so you must be ready to do favors for other people who help you out. Forgetting to help somebody else who has helped you will be very detrimental to your business.

Just asking somebody for a referral is not really good enough but asking the person for a personal introduction increases your chances dramatically for closing the deal.

Don't read the book all in one go. Read a chapter, think about how you can apply it, write down what you think is best for you and experiment with it.
23 of 27 people found the following review helpful
Best book on sales I've ever read. 16 Jan. 1999
By A Customer - Published on Amazon.com
Format: Hardcover
I've been in sales for almost 20 years. This is the best book I've ever read. It's easy to read and has a ton of ideas. I'm on my second reading and it's already put money in my pocket. Bill Cates has delivered a comprehensive approach to the referral process that makes it easy, fun, and produces results!
11 of 12 people found the following review helpful
WHAT A GOLDMINE!! 29 Jan. 2004
By Michelle M. - Published on Amazon.com
Format: Hardcover
I cannot explain the value of this book! My manager handed it to me and asked me if I would be interested in reading it because he did not have time. That was two weeks ago - I could not put it down! Since then my business has grown 500% - I cannot stop all of the business that just keeps rolling in every day! Being a loan officer for a national financial institution - this is huge for me! Buy this book - that is all I can say - however you get your hands on a copy - do it today! It is full of strategies that are simple to implement, which translate to instant and measurable gain! It is a shame that someone else wrote a great review and gave it 0 stars - it brought down the overall rating that does not give it justice! Read it - that is all I can say - the book will pay for itself 1000 times over!
6 of 6 people found the following review helpful
Get More Referrals Now: Excellent 16 Aug. 2005
By Lawrence Zedwick - Published on Amazon.com
Format: Paperback
This was one of the best books I have ever read on getting referrals (and I have read quite a few). Although it does cover other industries, the focus is on financial services practioners, particularly independant financial planners, and insurance sales people. The principles apply to every one who would like to grow their business using referrals.
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