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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
 
 
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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches [Kindle Edition]

C. J. Hayden (Author)
4.8 out of 5 stars  See all reviews (15 customer reviews) |
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Review

.".. offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point."

-"Career Planning and Adult Development Journal"

Product Description

"Get Clients Now" empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing. Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.

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C. J. Hayden
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Most Helpful Customer Reviews
63 of 63 people found the following review helpful
Format:Paperback
One book which has made a big impact on both me and a number of clients over the summer has been C.J. Hayden's "Get Clients Now!". It won't win any awards for the subtlety of its title, but it does tell you what the book is about. There are a number of things that make Get Clients Now! Stand out from many other marketing books.

First of all it is aimed at people selling a service. So many marketing books are aimed at people selling the enormous variety of widgets that there are - physical things that you can pick up with your hands, turn around and look at, see what you're getting for your money. Marketing services is a different ball game.

Secondly, Get Clients Now offers a simple breakdown of the marketing process along with a quick diagnostic to help you identify what are the most effective marketing activities for you to use.

Thirdly, the enormous numbers of ideas she offers for marketing activities are not country specific (eg lots of U.S. based organisations that are of no use to anybody in Europe!).

Fourthly, she offers a simple step-by-step program that anybody can follow. If you don't, it's certainly not because it's not clear what to do next.

I've certainly found it to be useful, so have a number of my clients. If you're involved in a service business then you'll find a good approach that works in here - and if you know someone who works in or runs a service business, make sure they know about it too!

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69 of 70 people found the following review helpful
Format:Paperback
This book does what it says. A 28 day marketing program designed for new and established consultants to get clients.

The first half is about defining your strategies and action plans for gaining new clients, and the second half gives you a day by day methodology for implementing them. What is really useful is that it doesn't work on a 'one size fits all' basis. It encourages you first to work out at what stage you get 'stuck' in terms of achieving new business. Is it at the filling the pipeline stage, following up, getting appointments or closing the stages? It then provides a series of tools to get through that particular hurdle, recognising that not everyone is comfortable at doing the same things. For instance, if you're comfortable cold calling and networking, then it helps you defines a strategy to build on those strengths. If you hate, as I do, cold calling but are happy standing up making presentations and writing for the media, it helps you define an action plan to gain visibility and credibility that way. And along the way, it provides case histories and helpful examples to help you along.

The only downside is that even for me, who has spent many years working in the US, it's a little over the top on US motivational phrasing! Having said that, the strategies and principles are just as relevant for the UK and other countries and well worth the investment.
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18 of 18 people found the following review helpful
By A Customer
Format:Paperback
C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!
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Most Recent Customer Reviews
Get Clients Now
As a new girl to Network Marketing I was struggling and this book was recommended by Georgina my business coach and its great
In bite size chunks with clear step by step... Read more
Published 2 months ago by SuzieQ
Great, really focuses your thoughts and action
As someone just setting up my coaching business and never having run a business before, you can imagine the title caught my eye! Read more
Published 18 months ago by Dev Elopment
A good book
A good book for getting you motivated and into action. Good logical process and action sheet.
Published 22 months ago by Mrs. Gail Radka
A fully detailed marketing programme
This is a very useful book if you want to follow through a marketing programme and is flexible enough to be used at a number of stages in the marketing cycle. Read more
Published on 22 April 2010 by Rebecca Farnham
Best advice on getting more customers
I run my own coaching business and Hayden's book, Get Clients Now is full of practical and easy to use advice for getting more clients. Read more
Published on 30 Sep 2008 by Mr. W. Quinn
THE marketing book for coaches, consultants and other self-employed...
This book is really one of THE marketing must-read books for coaches, consultants and any other self-employed professional who don't know (or are afraid to!) to market themselves. Read more
Published on 23 Feb 2008 by Karen Skidmore
A triumph for regular, consistent action!
Having had the book for a while, I've just been doing the program again just before I offer it for the first time as a facilitator. Read more
Published on 4 May 2007 by C. Chapman
Excellent Marketing for Small Businesses
In a very readable style CJ Hayden presents a well structured method for building up your marketing. Read more
Published on 24 Jan 2007 by Mr. Ross Maynard
A MUST read!!!
Fantastic book! I recently became self employed and have to build up a customer base. This book is written in plain English, very exciting and helpful. Read more
Published on 15 Aug 2005
Get This Book
This is an easy to read and follow book for all small businesses not just for service providers. A must have book for any new business
Well done!
Published on 22 April 2004
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Popular Highlights

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&quote;
People do business with people they know, like, and trust. &quote;
Highlighted by 113 Kindle users
&quote;
To get results, your first contact must be truly personal, not a form letter or broadcast e-mail. If you make contact in writing, personalize your communication by addressing it to a specific person and mentioning some issue you know he or she is facing. &quote;
Highlighted by 82 Kindle users
&quote;
Marketing a service business is not the same as marketing a product. &quote;
Highlighted by 71 Kindle users

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