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Review
.".. offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point."
-"Career Planning and Adult Development Journal"
Product Description
Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
68 of 68 people found the following review helpful:
5.0 out of 5 stars
I wish there was a five star plus that one could award!,
By cnicholson (little staughton, bedfordshire United Kingdom) - See all my reviews
This review is from: Get Clients Now!: 28-day Marketing Program for Professionals and Consultants (Paperback)
This book does what it says. A 28 day marketing program designed for new and established consultants to get clients. The first half is about defining your strategies and action plans for gaining new clients, and the second half gives you a day by day methodology for implementing them. What is really useful is that it doesn't work on a 'one size fits all' basis. It encourages you first to work out at what stage you get 'stuck' in terms of achieving new business. Is it at the filling the pipeline stage, following up, getting appointments or closing the stages? It then provides a series of tools to get through that particular hurdle, recognising that not everyone is comfortable at doing the same things. For instance, if you're comfortable cold calling and networking, then it helps you defines a strategy to build on those strengths. If you hate, as I do, cold calling but are happy standing up making presentations and writing for the media, it helps you define an action plan to gain visibility and credibility that way. And along the way, it provides case histories and helpful examples to help you along. The only downside is that even for me, who has spent many years working in the US, it's a little over the top on US motivational phrasing! Having said that, the strategies and principles are just as relevant for the UK and other countries and well worth the investment.
60 of 60 people found the following review helpful:
4.0 out of 5 stars
An excellent book on marketing services,
By
This review is from: Get Clients Now!: 28-day Marketing Program for Professionals and Consultants (Paperback)
One book which has made a big impact on both me and a number of clients over the summer has been C.J. Hayden's "Get Clients Now!". It won't win any awards for the subtlety of its title, but it does tell you what the book is about. There are a number of things that make Get Clients Now! Stand out from many other marketing books.First of all it is aimed at people selling a service. So many marketing books are aimed at people selling the enormous variety of widgets that there are - physical things that you can pick up with your hands, turn around and look at, see what you're getting for your money. Marketing services is a different ball game. Secondly, Get Clients Now offers a simple breakdown of the marketing process along with a quick diagnostic to help you identify what are the most effective marketing activities for you to use. Thirdly, the enormous numbers of ideas she offers for marketing activities are not country specific (eg lots of U.S. based organisations that are of no use to anybody in Europe!). Fourthly, she offers a simple step-by-step program that anybody can follow. If you don't, it's certainly not because it's not clear what to do next. I've certainly found it to be useful, so have a number of my clients. If you're involved in a service business then you'll find a good approach that works in here - and if you know someone who works in or runs a service business, make sure they know about it too!
17 of 17 people found the following review helpful:
5.0 out of 5 stars
Bravo! Hayden delivers a self-marketing solution that works!,
By A Customer
This review is from: Get Clients Now!: 28-day Marketing Program for Professionals and Consultants (Paperback)
C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!
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