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Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches Paperback – 1 Oct 2006


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Product details

  • Paperback: 256 pages
  • Publisher: Amacom; 2 edition (1 Oct. 2006)
  • Language: English
  • ISBN-10: 0814473741
  • ISBN-13: 978-0814473740
  • Product Dimensions: 25.2 x 18.1 x 1.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 136,413 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

C.J. Hayden is the author of four books and over 400 articles on marketing, entrepreneurship, life purpose, and getting unstuck. Her bestselling book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches has become the marketing bible for thousands of independent professionals. C.J. is also the author of The One-Person Marketing Plan Workbook and 50 Ways Coaches Can Change the World, co-author of Get Hired Now! A 28-Day Program for Finding the Job You Want, and a contributing author to Guerrilla Marketing on the Front Lines.

Since 1992, C.J. has helped hundreds of entrepreneurs and independent professionals launch and sustain successful enterprises, serving as a business coach, teacher, and thinking partner. Helping entrepreneurs get clients, get unstuck, and get on purpose, she blends business coaching with mentoring and practical advice to help her clients thrive. C.J. has over 30 years of business management experience and holds the credentials Master Certified Coach and Certified Professional Co-Active Coach.

C.J.'s articles have appeared in Home Business, Selling Power, SOHO Business Report, Choice, CareerSource, California Job Journal, The Globe, Bay Area BusinessWoman, and dozens of online magazines, including About.com, Principled Profit, RainToday, and SalesDog.

A popular speaker and workshop leader, C.J. has presented hundreds of learning programs to corporate clients, professional associations, community groups, and small businesses. She has taught for John F. Kennedy University, Mills College, The Coaches Training Institute, Social Enterprise Alliance, Federal Express, Marriott, SCORE, and the U.S. Small Business Administration.

As a citizen activist, C.J. is the founder of the Send Girls to School Project and serves on the board of A Good Deed Tea.

Find out more about C.J. at www.getclientsnow.com or www.cjhayden.com

Product Description

Review

..". offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point." -"Career Planning and Adult Development Journal"

From the Author

Here's what marketing experts say about Get Clients Now!
"Not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius. Read this wonderfully readable advice before your competitors do. The beauty of its wisdom will be reflected in the beauty of your bottom line." -- Jay Conrad Levinson, author of the Guerrilla Marketing series of books

"All too often, I come across business professionals who have great ideas or products but don't have a clue about how to market themselves or sell their products. This is a wonderfully practical handbook that solves the problem... an excellent tool for anyone who is interested in expanding their client base with consistent, easy-to-follow steps. I highly recommend it!" -- Tony Alessandra, PhD, author of The Platinum Rule and Charisma

"It's no secret. A successful business requires marketing and self-promotion. If you want a serious dose of marketing medicine, this book is it." -- Bernard Kamoroff, author of Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes and Stay Out of Trouble

"If you've been waiting for the phone to ring, you're better off reading Get Clients Now! C.J. Hayden manages to cover the beginner's guide to marketing in an easy-to-follow, methodical plan that every new consultant should absorb." -- Alan Weiss, PhD, author of Million Dollar Consulting --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

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Most Helpful Customer Reviews

68 of 68 people found the following review helpful By D. Bates on 18 Oct. 2002
Format: Paperback
One book which has made a big impact on both me and a number of clients over the summer has been C.J. Hayden's "Get Clients Now!". It won't win any awards for the subtlety of its title, but it does tell you what the book is about. There are a number of things that make Get Clients Now! Stand out from many other marketing books.
First of all it is aimed at people selling a service. So many marketing books are aimed at people selling the enormous variety of widgets that there are - physical things that you can pick up with your hands, turn around and look at, see what you're getting for your money. Marketing services is a different ball game.
Secondly, Get Clients Now offers a simple breakdown of the marketing process along with a quick diagnostic to help you identify what are the most effective marketing activities for you to use.
Thirdly, the enormous numbers of ideas she offers for marketing activities are not country specific (eg lots of U.S. based organisations that are of no use to anybody in Europe!).
Fourthly, she offers a simple step-by-step program that anybody can follow. If you don't, it's certainly not because it's not clear what to do next.
I've certainly found it to be useful, so have a number of my clients. If you're involved in a service business then you'll find a good approach that works in here - and if you know someone who works in or runs a service business, make sure they know about it too!
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71 of 72 people found the following review helpful By cnicholson on 15 Jan. 2003
Format: Paperback
This book does what it says. A 28 day marketing program designed for new and established consultants to get clients.

The first half is about defining your strategies and action plans for gaining new clients, and the second half gives you a day by day methodology for implementing them. What is really useful is that it doesn't work on a 'one size fits all' basis. It encourages you first to work out at what stage you get 'stuck' in terms of achieving new business. Is it at the filling the pipeline stage, following up, getting appointments or closing the stages? It then provides a series of tools to get through that particular hurdle, recognising that not everyone is comfortable at doing the same things. For instance, if you're comfortable cold calling and networking, then it helps you defines a strategy to build on those strengths. If you hate, as I do, cold calling but are happy standing up making presentations and writing for the media, it helps you define an action plan to gain visibility and credibility that way. And along the way, it provides case histories and helpful examples to help you along.

The only downside is that even for me, who has spent many years working in the US, it's a little over the top on US motivational phrasing! Having said that, the strategies and principles are just as relevant for the UK and other countries and well worth the investment.
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19 of 19 people found the following review helpful By A Customer on 27 May 1999
Format: Paperback
C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!
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9 of 9 people found the following review helpful By A Customer on 29 April 1999
Format: Paperback
"Get Clients Now!" is a sure fire program to ensuring your marketing success. C.J. Hayden is a marketing genius and now we have access to her secret recipes in this book. She takes the mystery out of building a successful business. This book is a step by step "do it yourself" manual for the new business owner; and the perfect "brush up" for seasoned business owners. If you are stuck in a anyway around getting and keeping business, this book is one of the best investments you will ever make.
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7 of 7 people found the following review helpful By Mr. Ross Maynard VINE VOICE on 24 Jan. 2007
Format: Paperback
In a very readable style CJ Hayden presents a well structured method for building up your marketing. The book is aimed at the self employed and small businesses and Ms Hayden shows a good understanding of the difficulties we face in marketing ourselves. This is a workbook with sheets to fill in and tasks to do, and it is well worth the effort. Stick at it and you will improve your market profile, the leads you generate, and the number of presentations you get. There are no magic pills here. The author guides you through what you need to do, but ultimately you need to make those calls !. This is the best small business marketing plan I have seen. There are no secrets to marketing a small business. It comes down to legwork and "Get Clients Now" provides a very good structure to guide your efforts.
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3 of 3 people found the following review helpful By Karen Skidmore on 23 Feb. 2008
Format: Paperback
This book is really one of THE marketing must-read books for coaches, consultants and any other self-employed professional who don't know (or are afraid to!) to market themselves. It gives you a practical structure to follow with hundreds of ideas to pick from.

When you are selling "you" rather than a product, it can be hard to put yourself on that supermarket shelf. I know in my first few months, I couldn't help take "no" personally and it was tough trying to work out what my USP was - what made me different from all the other coaches out there.

If you like to work from a simple plan that gives you only one or two activities to do every day (rather than a long to-do-list that never seems to end!) then this perfect. You are asked to focus on what you enjoy and what you are good at. No cold-calling necessary!

Wondering where on earth your next client is coming from? Then buy this book now, put the work in to follow your chosen plan and it will take less than the promised 28 days to see results.
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