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6 reviews
13 of 14 people found the following review helpful
It is a shame that George Lois is a pathalogical liar
3 July 2009
Format:Hardcover
George Lois is one the more celebrated ad men from the early days of advertising. He no doubt had great talent and was prolific. Unfortunately he apparently took credit for as many ideas that were created by others as he created himself.
Apparently George Lois' biggest idea was to take credit for others' work.
Apparently George Lois' biggest idea was to take credit for others' work.
5 of 6 people found the following review helpful
Buyer Beware
22 Oct 2009
Format:Hardcover
Just a warning dont buy this book of burgled ideas. George Lois was someone I looked up to until I delved deeper in to the origin of the Volkswagen creative. He stole credit for that. That and so many other big ideas. I can not recommend a book on ideas by a man that stole them. Shame Mr. Lois.
2 of 2 people found the following review helpful
Judge the Book Not the Author's Celebrity Persona - And This Book is Incredible!
26 Feb 2011
Format:Hardcover|Amazon Verified Purchase
I almost didn't buy this book because of the negative reviews. That is until I read the negative reviews and found they were all centered on George Lois the man and not the book itself. You'll note that the 5 and 4-star reviews all speak directly to the book.
But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works. And it's less than $8. If you saw this book in a bookstore, you'd easily guess that it was in the $30 range. Easy.
And guess what? George Lois really does deliver on the promise of the title. Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.
There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life. Books like Walter Murch's The Conversations: Walter Murch and the Art of Editing Film. And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry. This book is both. And it costs less than $8! How can you freakin' go wrong?
But here's one thing even the positive reviews don't tell you: the book is physically gorgeous! This is a large, hardcover, coffee table-beautiful book, dripping with incredible color photos, fine quality, heavy paper, the works. And it's less than $8. If you saw this book in a bookstore, you'd easily guess that it was in the $30 range. Easy.
And guess what? George Lois really does deliver on the promise of the title. Not by giving you some BS 5-step process to creating a big idea, but by showing you how most of his own "Big Ideas" had their roots in fine art, and the epiphanies that George had in absorbing these great masterworks of other artists.
There are plenty of non-advertising books that I recommend to people in advertising because they are clear, beautiful, interesting books that touch upon the human condition, or art, or communication, or well, just plain life. Books like Walter Murch's The Conversations: Walter Murch and the Art of Editing Film. And there are other books, on advertising, that I recommend because they're just plain important books for anyone in the industry. This book is both. And it costs less than $8! How can you freakin' go wrong?
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