Many have been positive to this ketchup. I am not entirely against it but Lea & Perrin Worcestershire Sauce is still winning for me. I will continue experimenting.
Don't make the mistake of tasting this sauce raw unless you want to do a very strange rain dance in the kitchen due to the very strong taste. Mix it with food.
Separately, due to (at the time of writing) Amazon's bizarre change to shipping policies in Europe, I wouldn't order it either from Amazon due to the excessively high shipping prices (compared to other vendors) and their baseline price is not ultra-competitive to start with. The free shipping made it economic to order.
What can I say except that it is what it is? The delivery was very quick and, as far as I can work out, it's pretty reasonably priced. Having given up trying to buy this stuff in my local shops, this seems to be the best way.