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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius
 
 
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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius [Hardcover]

Jack Trout
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Inside This Book (Learn More)
First Sentence
"Once upon a time, after 23 years of climbing the corporate ladder in the world of finance at United Widgets International, Byram J. (B.J.) Bigdome became the CEO." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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