I've been using Genie for over three years. The trick is to use a very, very small amount in a thin layer. I just use it underneath my eyes - it looks a bit unnatural used for crows feet and can make them look worse when you smile, but a small amount just under the eye smoothes out those tiny wrinkles and knocks years off. If you do use too much and it dries a bit white, just use a tiny bit of face cream or hand cream and the whiteness blends in, still leaving the Genie on your skin. I use it everyday before my make up and would never leave the house without wearing it!