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Product Description
Product Description
As a result of global demographic changes, Generation Y ( those born between 1980 and 2000 or under 30 years old) has become a significant group of people for organisations in all sectors. In the UK, 20% of the workforce are Gen Y. In professional service firms, it can be as high as 40-50%. Furthermore, this young pool of talent has different values, attitudes and motivations to those above them. This book provides an engaging and savvy understanding of Gen Y and their difference from other generations. It will help managers and employers to attract, manage and motivate Gen Y more effectively. Moreover, you will think practically about how your understanding of Gen Y can help you make a difference with your customers and clients.
About the Author
Sally Bibb is a director of Talentsmoothie, a consultancy that specialises in Generation Y. She was previously head of business development at The Economist Group. She is the author of three other business books.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Do not be deceived by the garish orange cover, the cartoons or the "made simple" format, Sally Bibb's Generation Y for Rookies (published by Marshall Cavendish) packs as big a punch as many management textbooks twice or three times its size. The fact that it is entertaining, readable and speaks in bite-sized chunks and oft repeated mantras gives it the edge over the business school academics especially for hard-pressed middle managers who I suspect will be her main audience.
Generation Y and the supposed aura of mystique surrounding them hides a lot of misinformation and myth which Bibb neatly disposes of. Gen Y may be bolshy and (sensibly) opt for work life balance over long hours culture but their drivers are pure textbook talent management.
Bibb a consultant and former director of the Economist Group condenses years of experience into this little book. Besides that, it is obvious she has actually talked to and engaged with and admires the Gen Ys she writes about.
The "essentials of managing Gen Y" are the fundamentals of employee engagement and if you read the book you will be able to apply the practice across all generations. What comes across loud and clear is that Gen Y are not from Mars. They are just young and idealistic.
Generation Y and the supposed aura of mystique surrounding them hides a lot of misinformation and myth which Bibb neatly disposes of. Gen Y may be bolshy and (sensibly) opt for work life balance over long hours culture but their drivers are pure textbook talent management.
Bibb a consultant and former director of the Economist Group condenses years of experience into this little book. Besides that, it is obvious she has actually talked to and engaged with and admires the Gen Ys she writes about.
The "essentials of managing Gen Y" are the fundamentals of employee engagement and if you read the book you will be able to apply the practice across all generations. What comes across loud and clear is that Gen Y are not from Mars. They are just young and idealistic.
2 of 2 people found the following review helpful
Format:Paperback
Let's face it, times are changing and the expectations between one generation to the next are starting to shape the way businesses are being run. Business can ignore the issue altogether or they can seek to embrace it to create a competitive advantage. THIS STUFF IS REAL. The book explores:
- Who Generation Y are and how/why are they so different from the other generations in the workplace?
- How to attract, manage, engage, develop and keep them.
- How to make the most of their knowledge and talents
- How to stand out from the competition and become a Generation Y magnet.
- Who Generation Y are and how/why are they so different from the other generations in the workplace?
- How to attract, manage, engage, develop and keep them.
- How to make the most of their knowledge and talents
- How to stand out from the competition and become a Generation Y magnet.
1 of 1 people found the following review helpful
Format:Paperback
Very informative book that was bought to help with a university, final year dissertation. The book will help Gen Yer's understand their own characteristics and how they are interpreted by management and should also help managers to understand how best to utilise a growing percent of the work force.
Very good read from a well-respected author.
Very good read from a well-respected author.
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Most Recent Customer Reviews
Gen Y
I lead a multi-generational workforce and I am not Gen Y! I found this book really helpful. It is accessible and full of practical tips and advice. Read more
Published 21 months ago by Katherine
A thought-provoking and useful read!
A really insightful book. Brilliant to see where I fitted into the workplace generations, and how I might better my working relationships... Read more
Published 21 months ago by Sally Blake
Generation Y for Rookies
This book is a fascinating insight into how Generation Y are different. It's also a practical "how to" - very useful if you are a Manager, colleague and even parent of someone in... Read more
Published 22 months ago by J. Hammond
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