- Paperback: 128 pages
- Publisher: Kogan Page Ltd (30 Oct 1991)
- Language English
- ISBN-10: 0749405333
- ISBN-13: 978-0749405335
- Product Dimensions: 21.1 x 13.2 x 1.3 cm
- Amazon Bestsellers Rank: 548,634 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Designed for those business executives who must face the challenge of creating good ideas to solve problems for their businesses and their clients, this practical guide is based on the author's 30 years of experience working for leading international companies. It includes numerous techniques for understanding various problems, building creativity, generating ideas in groups, developing solutions and measuring the success or failure of ideas.
From the Author
Some fan mail/reviews
"If your problem is not so much concentrating on the tasks others set you but of thinking up some of your own then 101 Ways to Generate Great Ideas is the book for you." -- Financial Times
"If your problem is not so much concentrating on the tasks others set you but of thinking up some of your own then 101 Ways to Generate Great Ideas is the book for you." -- Financial Times
"I greatly enjoyed this book..." -- Tony Greener, Chairman, Guinness PLC
"Written in his usual straightforward and easy-to-follow style, even getting the most from the book is not left to chance with a section devoted to the best way to read it." -- Kent Today
"Deserves ten out of ten for its title alone. The book is packed with good advice, based on the author's experience in working for international companies and as an independent consultant." -- By-Lines
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