This volume gathers Stephen Bayley's collected writings on design. Since the late 1970s, Bayley has advised Sir Terence Conran, created the influential Boilerhouse Project at the Victoria and Albert Museum, directed London's Design Museum and advised the Labour government. His journalism, although best known for covering taste and design in the widest meaning of the words, has also delved into a much wider range of issues related to popular culture, car culture, art and society. The book groups early academic pieces, essays from exhibition catalogues and book extracts with his better known lighter journalism to give a shaped overview of his writings as a coherent body of work that has grown around key themes. In doing so, the book also reveals the changing role of design in the past two decades from being the subject of purely professional interest to a mainstream interest and even a government concern. Bayley prefaces certain pieces with retrospective comments on their context and aftermath.