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Gender Inclusive Game Design: Expanding the Market (Charles River Media Game Development)

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Gender Inclusive Game Design: Expanding the Market (Charles River Media Game Development) (Hardcover)

by Sheri Graner-Ray (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

Price:	�33.50 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

Hardcover: 350 pages
Publisher: Charles River Media; 1 edition (1 Oct 2003)
Language English
ISBN-10: 1584502398
ISBN-13: 978-1584502395
Product Dimensions: 22.8 x 15 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 342,458 in Books (See Bestsellers in Books)
Popular in this category:
#33 in Books > Computing & Internet > PC & Video Games > Art & Design

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This item is part of The Charles River Media Game Development Series.

Product Description

From the very beginning of the computer gaming industry, women have been involved - as players, artists, programmers, producers, managers and even CEOs for premier game development houses. Why is it then, that most games are not developed to include women as part of the audience? This text explores the answers to this question and examines the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market or potential market for computer games. Written for game designers, developers and publishers, the book explains the benefits of considering gender differences in game development and marketing. Using popular game titles as examples, the book explores why these games appeal to such a predominantly male audience, and investigates the key differences between male and female entertainment criteria. It also explains how males and females differ in regard to reward systems and learning styles, and how this information can be used to enhance game play.

About the Author

Sheri Graner Ray has been in the computer industry for over ten years and founded a game development company dedicated to designing games for girls, Sirenia Software, Inc. She was also the director of product development for Her Interactive, Inc., and was a designer/writer for Origin Systems, Inc. She is a frequent speaker at the Game Developer Conference and is the co-chair for the Women in Game Development committee of the International Game Developers Association.

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5.0 out of 5 stars Resourcefull, 2 May 2009

By	R. Cunningham "Student" (UK) - See all my reviews (REAL NAME)

I am currently studying the issue of Gender Representation in Games Design for a university project and this book has been an excellent source of information. Sheri Graner Ray explores the historical contexts of gender diverse games, explaining some of the early issues companies (Such as Her Interactive and Purple Moon) faced when trying to enter the industry. She also goes on to explain the social and psychological behaviours of women when it comes to using computers and gaming, and how these behaviours differ from men. I would highly recommend this book to anyone interested in the critical study of games, including gender representation.

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5.0 out of 5 stars One of the Best Books on this Topic., 5 Sep 2008

By	Isamar Coromoto Carrillo - See all my reviews

After reading dozens of books on the topic, I must say that this is certainly one of the best. The text is clear and engaging, the jargon is kept to a minimum, the examples are relevant, and when you finish reading it, you feel you have certainly learned something. A very useful resource for designers and academics alike!

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