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Gender Advertisements Paperback – Feb 1988

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Paperback, Feb 1988
£134.62 £31.63
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Product details

  • Paperback: 94 pages
  • Publisher: HarperPerennial; Revised edition (Feb 1988)
  • Language: English
  • ISBN-10: 0061320765
  • ISBN-13: 978-0061320767
  • Product Dimensions: 0.6 x 21.6 x 27.9 cm
  • Amazon Bestsellers Rank: 173,818 in Books (See Top 100 in Books)

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Product Description


Probes the ways in which advertising portrays male-female roles and relationships, probing discrepancies between natural social behavior and images perpetuated in advertisements and commercials. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
A classic yet a tough read 12 Oct 2013
By Patrick Vyncke - Published on
Format: Hardcover Verified Purchase
Gender Advertisements is a classic read for anyone who's interested in advertising and gender stereotyping. Contrary to other works of Goffman, and despite the many illustrations in the book, I somehow found this book a tough read. Especially the first part of it isn't that easy to digest. Moreover, the illustrative examples in the book are of course a bit dated ...
Let's look. Let's talk. 2 Aug 2014
By VisualOne - Published on
Format: Paperback Verified Purchase
Historic for the time and subject. Unfortunately, unknown to many, I suspect. The process, the sexuality message, of course, continues today. Perhaps someone will do an update for these times. Has anything changed? There are more people on the planet now. Is there a connection? Yes.
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