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Gamers at Work: Stories Behind the Games People Play [Paperback]

Peter Molyneux , Morgan Ramsay

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Book Description

8 Feb 2012 1430233516 978-1430233510

"Gamers at Work is a critical resource for new and experienced business leaders—for anyone who feels unprepared for the demanding and seemingly insurmountable trials ahead of them." —Peter Molyneux OBE, founder, Lionhead Studios

"Gamers at Work explores every imaginable subtlety of the video-game industry through the fascinating stories of those who took the risks and reaped the rewards." —Hal Halpin, president, Entertainment Consumers Association

"This is the sort of book that can tear the most hardcore gamers away from their PCs, Macs, or consoles for a few hours of rewarding reading." —North County Times  

"Gamers at Work is truly an invaluable resource that's well worth adding to your personal library." —Wii Love It

 

There are few companies in the video-game industry that have withstood the test of time; most startups exit as quickly as they enter. In Gamers at Work: Stories Behind the Games People Play, the countless challenges of building successful video-game developers and publishers in this unstable industry are explored through interviews containing entertaining stories, humorous anecdotes, and lessons learned the hard way.

Gamers at Work presents an inside look at how 18 industry leaders play the odds, seize opportunities, and transform small businesses into great businesses. Here, in Gamers at Work, you will find their stories replete with their personal struggles, corporate intrigue, and insights into strategy, leadership, and management.

Gamers at Work:

  • Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds
  • Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup
  • Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business

Featured Entrepreneurs:  

  •  Trip Hawkins, Electronic Arts (Madden NFL)
  •  Nolan Bushnell, Atari (Pong)
  •  Wild Bill Stealey, MicroProse Software (Sid Meier's Civilization)
  •  Tony Goodman, Ensemble Studios (Age of Empires)
  •  Feargus Urquhart, Obsidian Entertainment (Star Wars: Knights of the Old Republic II)
  •  Tim Cain, Troika Games (Arcanum, Vampire: the Masquerade—Bloodlines)
  •  Warren Spector, Junction Point Studios (Disney Epic Mickey)
  •  Doug & Gary Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego)
  •  Don Daglow, Stormfront Studios (Neverwinter Nights, Tony La Russa Baseball)
  •  John Smedley, Verant Interactive (EverQuest, PlanetSide)
  •  Ken Williams, Sierra On-Line (King's Quest, Leisure Suit Larry)
  •  Lorne Lanning, Oddworld Inhabitants (Oddworld)
  •  Chris Ulm, Appy Entertainment (FaceFighter, Trucks & Skulls)
  •  Tobi Saulnier, 1st Playable (Kung Zhu, Yogi Bear)
  •  Christopher Weaver, Bethesda Softworks (The Elder Scrolls)
  •  Jason Rubin, Naughty Dog (Crash Bandicoot, Uncharted)
  •  Ted Price, Insomniac Games (Spyro, Resistance)    

Other books in the Apress At Work Series: 

  • Coders at Work, Seibel, 978-1-4302-1948-4
  • Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9
  • CIOs at Work, Yourdon, 978-1-4302-3554-5
  • CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4
  • Founders at Work, Livingston,  978-1-4302-1078-8
  • European Founders at Work, Santos, 978-1-4302-3906-2
  • Women Leaders at Work, Ghaffari, 978-1-4302-3729-7
  • Advertisers at Work, Tuten, 978-1-4302-3828-7

What you’ll learn

 
  • How to lead and execute strategy as an entrepreneur
  • About developing meaningful, long-term business relationships
  • Recognize strategic opportunities and threats
  • How and when to take the next step without compromising principles
  • About balancing dreams with practical considerations
  • To avoid the pitfalls that can trigger disaster
  • To learn from mistakes and make informed course corrections

 

Who this book is for

  • Software professionals or managers, usually working in the video games industry
  • Game developers interested in starting an independent studio
  • Gamers who are interested in the history of games and game studios

Table of Contents

1. Trip Hawkins — Electronic Arts, 3DO, Digital Chocolate
2.  Nolan Bushnell — Atari
3.  Wild Bill Stealey — MicroProse Software
4.  Tony Goodman — Ensemble Studios
5.  Feargus Urquhart — Obsidian Entertainment
6.  Tim Cain — Troika Games
7.  Warren Spector — Junction Point Studios
8.  Doug & Gary Carlston — Broderbund Software
9.  Don Daglow — Stormfront Studios
10.  John Smedley — Verant Interactive
11.  Ken Williams — Sierra On-Line
12.  Lorne Lanning — Oddworld Inhabitants
13.  Chris Ulm — Malibu Comics, High Moon Studios, Appy Entertainment
14.  Tobi Saulnier — 1st Playable Productions
15.  Christopher Weaver — Bethesda Softworks
16.  Jason Rubin — Naughty Dog
17.  Ted  Price — Insomniac Games



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Product Description

About the Author

Morgan Ramsay is a serial entrepreneur and author whose companies have served the defense and entertainment industries. Currently, he is the founder, president, and chief executive officer at Entertainment Media Council, the first and only association for entrepreneurs, C-level executives, and senior managers in the video game industry. For seven years, Ramsay was the founder, president, and chief executive officer at Heretic, where he led initiatives which recognized men and women of the armed forces on behalf of the President of the United States of America, and launched technologies and services for clients ranging from the nonprofit and small business to the Fortune Global 500. As the author of Gamers at Work, Ramsay has interviewed the world's most successful entrepreneurs in the video game industry, including Atari cofounder Nolan Bushnell, Electronic Arts founder Trip Hawkins, and Sierra On-Line cofounder Ken Williams. Gamers at Work was introduced in the foreword by Lionhead Studios founder Peter Molyneux OBE. Ramsay serves as a member of the Business Council at the Poway Center for the Performing Arts Foundation, and as a strategy, marketing, and technology advisor to the boards of directors at Coronado Promenade Concerts and San Diego Filmmakers. He has also served as the vice chairman at the International Game Developers Association of San Diego. He holds a bachelor's degree in Communication from University of Phoenix, and also received education in nonprofit management; event planning; advertising, marketing, and merchandising; and retailing from Chapman University, San Diego State University, and Palomar College.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  5 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars A great book all around 21 Mar 2012
By Josh - Published on Amazon.com
Format:Paperback
I ordered this book completely out of the blue with absolutely no real idea of what to expect. It turned out that this book was one of the most relevant books I could have ever purchased. In August of 2010, I founded Mighty Rabbit Studios, a small independent game studio in Raleigh, NC. I've spoken with several industry vets about starting the company, but I couldn't have dreamed of ever getting the amount of advice that is contained within this book. This book was designed specifically to help aspiring entrepreneurs in the video game industry, and it excels at that. If you have the desire to open your own game studio, this is a book you must read.
4 of 4 people found the following review helpful
5.0 out of 5 stars A fascinating behind the scenes look 16 Jun 2012
By D. G. Rosenthal - Published on Amazon.com
Format:Paperback
Morgan Ramsay provides an insightful and fascinating glimpse into the way the games so many of us love are actually developed. Most people never think beyond "Oh yeah, some geeks just got together and used their nerd magic to make Gears of Duty 4: San Andreas, and bro this is awesome." But the games industry is a mature, developed field with careful thought and inspiration behind what makes hit games. Morgan's connections allowed him access to some of the most important names in the industry, with collective centuries of game design experience among them. It's well worth a read for anyone planning a career in the games industry, or for those who simply want to know a little more about the people who populate it.
2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing! 20 Jan 2013
By Siavash Mortazavi - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book should be read by all game developers who are willing to start their own small or large companies and studios.
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