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Game On: Energize Your Business with Social Media Games

Game On: Energize Your Business with Social Media Games [Kindle Edition]

Jon Radoff
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

Product Description

A never-before published look at the many possibilities of social game development

As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment?the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you?ll explore how social games can be put to work for any business and examine why they work at all. The first part of explains what makes games fun, while the second part reviews the process and details of game design.

  • Looks at how games are the basis for many everyday functions and explains how techniques of social games can be used by businesses as money-making tools
  • Drills down the process of game design while focusing on the design, analysis, and creation of games
  • Features screen shots, diagrams and explanations to illuminate key concepts, accessible to anyone regardless of game playing or design experience
  • Reviews what works and what doesn?t using a range of real-world scenarios as examples
  • Author Jon Radoff has a unique blend of experiences creating games, Internet-based social media, and Web technology.

Game On is not playing around. Discover how social media games make money?and how you can enhance your business using games.

From the Back Cover

This may be the most revolutionary book you read this year We all played games as children. Today, millions of us lose ourselves in massively multiplayer games like World of Warcraft, strategy games like League of Legends, and social media games like FarmVille. Games satisfy our need to interact, compete, and exercise our imagination. And they′re fun. What if your business offered those rewards to your customers? Consider looking at your business—whatever it is—as if it were a game. Open this book, turn your imagination loose, and discover how fun can generate energy that boosts your bottom line. Are you? A marketer who wants to find and keep customers? A product designer who wants to create a memorable customer experience? A website designer who wants to keep visitors coming back? An executive who wants to make customers happy and boost profits? A game designer who wants to create a better social game? This book is for you!

Product details

  • Format: Kindle Edition
  • File Size: 4477 KB
  • Print Length: 435 pages
  • Page Numbers Source ISBN: 0470936266
  • Publisher: Wiley; 1 edition (16 Mar 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004T6Q2G2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #312,441 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
I bought this for prepare my dissertation, I could not find any other books
describe about social Games(not Social Networking Service),
I suffered a lot making a literature review.
But this book helped me a lot, this book contained key words to read
contemporary digital business trend from a social game psychological
and structural point of view.
Also tell me an underlying structure free business which mentioned by
Chris Anderson , his book also very good.
This is good for everybody concerning digital business, or students who is
studying this field.
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  17 reviews
75 of 87 people found the following review helpful
5.0 out of 5 stars 94,597 reasons to buy this book 7 Dec 2011
By Michael - Published on
Format:Paperback|Verified Purchase
You might have noticed that there is a button next to these reviews where you can vote as to whether the review is helpful or not. Your vote becomes part of the logarithm that determines the reviewers 'ranking' on Amazon - I'm currently ranked 94,597, hence the title of this review.

I draw your attention to this detail for two reasons. First, so you'll take the time to click the "Helpful" button when you finish reading this, and secondly because this is what Game On is all about. How many 'friends' do you have on Facebook, followers on Twitter, contacts on LinkedIn? Did you get a 'like' on your recent blog post, or a little prompt last time you logged into some on-line app telling you that your profile was 75% complete and promising you riches beyond belief if you completed it?

Gaming has penetrated the entire social media world, and most of the time we don't even notice that it's there. Competition, cooperation, rewards and quests are common place, and if you want to understand how these principles of gaming are being applied, then Game On is one of the best places to start. If, like me, you're working on applying some of these ideas in developing your own social media application, then this is a more than useful reference work.

There is a good mix of practical experience and solid theory behind this easy to read book. The take home message for me in this book is that 'gaming' is not something just for teenagers welded to their computer screen playing shoot them ups or whatever. Gaming is mainstream social media practice, something that you are involved in every time you enter social media space, and if you want to get your head around how it all comes together, buy this book.

And now - with the power of your mouse and in the spirit of Game On - you can move me up or down from position 94,597 by choosing to click the 'Yes" next to the question "Was this review helpful?".
18 of 18 people found the following review helpful
5.0 out of 5 stars Must Read for Viral Insights Alone 28 April 2011
By Harlan - Published on
Format:Paperback|Verified Purchase
I Loved the Virality Chapter... it explains so methodically why Facebook Games work, and how to measure and improve Virality.
I Enjoyed the ideas of Life/Work as a Game.
I Liked the Game Design topics as well (even though I'm not a designer), as it applies contextually to "business/system design" of which I am both.

More references and illustrations to research would have been helpful (with URLs on the pages, so I can get PDFs/etc.).
More pictures of the games mentioned (in color would have been nice too!). (use as examples).

When I started the book, I was a little taken aback by the "read this book as a game" idea... but as I played my way through the chapters, I realized that I was thinking constantly about my "knowledge score". I started making little +1 marks near anything I learned I didn't know before. My total score is +134. How many books can you read where you can actually say you learned 134 new things, that you can use in your everyday life? The heaviest chapter for me was the one on Virality. +48 from that chapter alone.

I wholeheartedly recommend this book to anyone who is interested in: Business, Society, Games, Game Marketing, Marketing, Game Design, or even has a passing interest in Facebook and/or Virality.
3 of 3 people found the following review helpful
5.0 out of 5 stars If you're interested in games or business or both, you should read this book 11 April 2011
By Oneiric - Published on
Format:Kindle Edition|Verified Purchase
Game On is the rare hybrid book that tries to speak to multiple audiences and actually succeeds. Radoff calls out his audiences right up front, and provides signposts along the way to guide businesspeople, game designers, and game fans. Like the best business books, Game On provides practical advice -- in this case on how to use the structure of games to communicate better with customers and make better products. Like the best game design books, Game On provides analysis on what works in a game and provides a plethora of example games and game mechanics. And like the best nonfiction, the book weaves together research, personal stories, tips learned through the author's experience. It's nice that all that is packed in one book, rather than three.
2 of 2 people found the following review helpful
5.0 out of 5 stars Unique and very well written book 25 Mar 2013
By Michael Ruckman - Published on
The introduction explains how to read the book, allowing the reader to take a 12-question test to determine their type ("artisan;" "impresario," or "otaku," or combination of any two) and then goes on to proscribe a path for each in reading through the book. Each chapter ends with suggestions for each of the types as to which chapters to read next. While there has been much written in recent years on game theory and how to apply it to your business, this is perhaps one of the most fun books to come along and bridge the gap between "gamers" and business people, with both theory and practical tools. The glossary is extensive and provides references and web addresses to every kind of business engaged in game and social media design. Loaded with illustrations and photo examples, the author is as comfortable describing design of World of Warcraft, League of Legends and other games as he is devoting chapters to understanding social game business models and viral marketing
2 of 2 people found the following review helpful
5.0 out of 5 stars Comprehensive and Actionable! 14 April 2011
By jp - Published on
Jon has managed to create a book which provides great breadth on all aspects of social gaming while simultaneously breaking down the specifics (e.g. badge systems, virtual goods, advertising). Great read for anyone looking to learn more on the subject of social games but also allows executive and managers to implement immediate actionable strategies in the workplace.
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Luck. Anticipation. Surprise. Reward. Stories. Experience—all these facets combine to create enduring memories. &quote;
Highlighted by 26 Kindle users
In game design (and philosophy), this is called emergent complexity—the idea that complex systems can grow out of simple ones (in contrast to inherent complexity, in which things are complicated to begin with). &quote;
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Emotion is like the mental glue that attaches your memories to your behaviors. &quote;
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