Bought as a gift for a 10 yr old. You get a large slab of air-drying clay, a good selection of coloured ceramic paints, a plastic roller, a plastic 2-edged sculpting knife and an instruction leaflet which shows you how to make coil pots, pinch pots & slab pots.
Apart from the listed contents, all you need is a small pot of water and some old newspaper to cover your work surface (maybe an apron or old shirt for the child if they tend to be messy workers). As a former Art Teacher, I can say that most kids enjoy working with clay, and this kit gives them a nice introduction to the craft. The instruction leaflet keeps it nice and simple, but the results are pleasing. After you've made your pot, just leave it overnight to dry, then it can be painted with the ceramic paints.
Would recommend - a very enjoyable activity pack !