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GIS for Business and Service Planning (Geography) Paperback – 29 Jan 1996

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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; New Ed edition (29 Jan. 1996)
  • Language: English
  • ISBN-10: 0470235101
  • ISBN-13: 978-0470235102
  • Product Dimensions: 15.5 x 2.2 x 23.5 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,411,426 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke
The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever–widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning:
  • introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practice
  • covers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databases
  • discusses the relative merits of customised versus proprietary solutions to business application databases
  • examines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developments
  • critically assesses GIS in the market place and evaluates different GIS strategies
GIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).

About the Author

The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds

Inside This Book

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First Sentence
GIS has had a short but impressive history within academic geography, and many of the models, techniques and data-enhancement methods that have been pioneered in geography and planning are now making the transition from potential applications (Masser and Blakemore 1991) to applied analysis. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

By Shutki on 1 July 2013
Format: Paperback Verified Purchase
It's ok for the basics and also a supplement to newer GIS / Business books and journals. It was great for it's time but now it just seems a bit dated.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
An introduction to GIS for managers 20 Dec. 2006
By Charles Ashbacher - Published on Amazon.com
Format: Paperback
As an industry, GIS often seems to be in search of a niche. While most people can easily be convinced that at least some components of GIS would be helpful in their business, only a small number actually use it effectively. Clearly, a large part of the problem is lack of knowledge concerning how to implement it. This book is a good place to start on the journey to profitable use of what is a set of very effective tools.

Designed to appeal to those at the management level, technical jargon is kept to a minimum. Although specific cases are mentioned, the emphasis is on an explanation of strategy rather than implementation details. One very good aspect is the lack of hype. While there are well-known cases of substantial benefits being reaped when a GIS tool was used, most of those mentioned here concern improvements that are a single digit percentage. The limitations of GIS are also readily acknowledged. Some of the inherent inaccuracies in the collection and processing of data, such as the census, are explained in detail. This includes the deliberate ones introduced as a response to legally mandated privacy concerns.

Contributor Stan Openshaw makes points in chapter seven that are of fundamental interest to geographers and GIS professionals. The following two quotes

"Geographers have been particularly slow to appreciate the commercial relevance and monetary value of many basic geographical analysis and modeling skills."

"Seemingly few geographers know much or anything about the needs of marketers and they are thus unable to be of much assistance even if they wished to be."

point out a fundamental rule of knowledge transfer, namely that new business expertise is more often pushed out than pulled in. Therefore, it is the responsibility of all GIS professionals to inform and educate potential users of the value of the wide range of GIS tools. Waiting for the prospects to learn this on their own is unrealistic. For this reason, there is also much here to interest the GIS professional.

Most of the case studies are European, with an emphasis on the United Kingdom. While this does not change the validity, some in the United States may question the usefulness of decisions made in a European context. However, it does point out some of the inherent strengths of GIS, in that the use is in most cases independent of the cultural foundation of the data. It was very interesting for this reviewer to learn that the most widely used polygon for GIS related business applications in Europe is also the postal code. While governments go to great lengths to create the polygons used for the census, the majority of business applications find them of lesser significance compared to how the mail is sorted. Perhaps there will be a movement in the future to consolidate the census and postal polygons wherever possible. It seems logical that governments would also find some efficiency benefits to such a change.

With much to offer both the GIS professional wishing to make inroads into business and the business planner looking for a better bottom line, this is a book that both groups can read to good effect. Since it is clear that each has a lot of offer, there is no better time. And in the current intensively competitive business climate, for the use of GIS may be an act of survival
good book 19 Oct. 2010
By fr.costa - Published on Amazon.com
Format: Paperback Verified Purchase
It's a very good book with many interesting information about geomarketing.
However, it's version its not recent... It would be interesting having some examples aplied to recent times.

However it still very interesting to buy.
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