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Patrick Dixon has a brilliant understanding of what is going on and what is going to happen and he spells it out in very clear language. Reading this book brought a refreshing perspective to it all and I was gripped from start to finish. He breaks down how the future will be using the anacronism: Fast / Urban / Tribal / Universal / Radical / Ethical. Foreign aid as imperialism, another Chernobyl by 2030, clean fuels, transcontinental smog, global trade unions, money markets dominating nations, internet TV, information apartheid, a 'new big idea', unrbanised China - already lots of it is happening.
Reading this book made me feel excited about (and better prepared for) the challenges that will come - I also felt assured that in spite of the turbulance that this stuff will bring, life will continue - it was a great antidote to the histrionic dramatics that newsprint media enjoys.
There isn't any mention of sport, and he reckons that people will go for Global Hypercolor style glow-when-you-sweat clothing which I can't see being repeated in a very long while, but for the most part, the book talked a lot of sense.
See the big picture, see it coming and enjoy the ride!
Through detailed analysis of the 'Now' Patrick Dixon has created an accurate and colorful mosaic of our tomorrows.
If you want to intelligently invent your own future, this is the guidebook!
Dixon presents the best analysis of current rends directly shaping our future as individuals and as a global community. Read it before Tomorrow comes!
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