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Futurewise: The Six Faces of Global Change [Paperback]

Patrick Dixon
5.0 out of 5 stars  See all reviews (6 customer reviews)
RRP: 9.99
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Book Description

5 April 2007
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical.

Frequently Bought Together

Futurewise: The Six Faces of Global Change + The Economist: Megachange: The world in 2050 + Future Files: A Brief History of the Next 50 Years
Price For All Three: 26.68

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Product details

  • Paperback: 322 pages
  • Publisher: Profile Books; 4 edition (5 April 2007)
  • Language: English
  • ISBN-10: 1861978146
  • ISBN-13: 978-1861978141
  • Product Dimensions: 2 x 13.2 x 19.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 448,833 in Books (See Top 100 in Books)

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Product Description


A breathtaking panorama of the future. (James Johnson, President and CEO Eikon Strategies)

Patrick Dixon has written a fascinating and in some ways terrifying book. It is a vital read if you want to get a glimpse of what the future may hold for all of us. (Business Executive Magazine)

...very readable...covers a staggeringly wide subject range. (Professional Manager)

From the Author

Take hold of the future or the future will take hold of you
The FUTURE will be Fast, Urban, Tribal, Universal, Radical and Ethical. 500 key expectations about the third millennium, 200 challenges to management, 100 personal "survival tests".

Every aspect of the future is tackled ranging from economic shifts and virtual reality, to human cloning, designer people, megacity life, ageing population, feminisation of society, megacorporations, network society, virtual relationships, third millennial families, the death of national stock exchanges to a new world order, reaction against globalisation, new fashions, politics, music and culture, new values and spirituality.

FUTUREWISE is based on presentations at the World Economic Forum, the Southern African Economic Summit, Emirates International Forum, Internet Expo 98 and to organisations such as Swiss Stock Exchange, UBS, Sumitomo Bank, Andersen Worldwide and Hewlett Packard.

Big press / radio and TV coverage --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars great coverage 31 July 2002
By "bob90"
I read broadsheet newspapers all the time and often the broader significance of things gets lost on me. I found this book a great help in sensing what to expect from the world.
Patrick Dixon has a brilliant understanding of what is going on and what is going to happen and he spells it out in very clear language. Reading this book brought a refreshing perspective to it all and I was gripped from start to finish. He breaks down how the future will be using the anacronism: Fast / Urban / Tribal / Universal / Radical / Ethical. Foreign aid as imperialism, another Chernobyl by 2030, clean fuels, transcontinental smog, global trade unions, money markets dominating nations, internet TV, information apartheid, a 'new big idea', unrbanised China - already lots of it is happening.
Reading this book made me feel excited about (and better prepared for) the challenges that will come - I also felt assured that in spite of the turbulance that this stuff will bring, life will continue - it was a great antidote to the histrionic dramatics that newsprint media enjoys.
There isn't any mention of sport, and he reckons that people will go for Global Hypercolor style glow-when-you-sweat clothing which I can't see being repeated in a very long while, but for the most part, the book talked a lot of sense.
See the big picture, see it coming and enjoy the ride!
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2 of 4 people found the following review helpful
5.0 out of 5 stars A breathtaking panorama of the future 14 Feb 1999
By A Customer
This incisive analysis of today's trends leaves you with a breathtaking panorama of the future, and the hope, knowledge and energy to shape the new world coming.
Through detailed analysis of the 'Now' Patrick Dixon has created an accurate and colorful mosaic of our tomorrows.
If you want to intelligently invent your own future, this is the guidebook!
Dixon presents the best analysis of current rends directly shaping our future as individuals and as a global community. Read it before Tomorrow comes!
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2 of 4 people found the following review helpful
By A Customer
"Futurewise" is the best book on future trends I have ever read. It's important for leaders in politics, business, cultural life and science
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