Product Description
This title offers a fast track route to understanding and managing the future. It covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization. It contains examples and lessons from benchmark businesses, including ABB, Shell and Anglo American, and ideas from the smartest thinkers, including Gary Hamel, Peter Senge and Chris Argyris. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
About the Author
PROFESSOR DAVID BIRCHALL is the Director of the Centre for Business in the Digital Economy at Henley Management College in the UK. His research and consulting interests are in strategic responses to the digital economy. DR GEORGE TOVSTIGA leads the Leadership and People Management consulting practice within ABB's Process and Business Consulting in Switzerland. He is a member of Associate Faculty at Henley and Visiting Professor of Management at the International Graduate School of Management of the Technical University of St. Petersburg.