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What's the Future of Business? Changing the Way Businesses Create Experiences [Paperback]

Brian Solis
4.3 out of 5 stars  See all reviews (6 customer reviews)

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Product details

  • Paperback
  • ISBN-10: 1118457145
  • ISBN-13: 978-1118457146
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • See Complete Table of Contents

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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars What's The Future of Business? 2 April 2013
By Dawid1
This is a highly insightful book from Brian Solis; he looks at the fast-changing digital landscape, and describes a significant, brand new cohort of consumers: Generation C. Gen C'ers are not bound by age or defined by income, ethnicity or education. They don't just surf the web; they live and breathe in social networks, and use mobile devices as their windows onto the world. Solis provides a great perspective on that world, and explains that if, as a business, you don't understand Gen C and what drives them, you're toast. Highly recommended for any business chief who is looking in bewilderment at the changing landscape and at a loss to know what to do next.
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4.0 out of 5 stars Really useful and enjoyable read- worth it 28 Sep 2013
Format:Kindle Edition|Verified Purchase
Great overview book, sufficient in detail and readable throughout. Like the concept of digital Darwinism and methodologies to combat it
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Format:Kindle Edition|Verified Purchase
I have long admired Brian Solis' work and his latest book is no exception. This is an excellent seminal piece for businesses that want to survive and thrive in the current economy‐ honestly I would be hard pressed to think of a business book that I have read in the last five years that so clearly and coherently explains what business needs to do to deliver an experience that puts them head and shoulders above the competition, influencing other new buyers and have customers coming back for more‐ and boy is there scope for improvement for many big brands and smaller ones alike, here in the UK and abroad....I bought this book weeks ago and continue to re‐read it ‐ I would happily recommend anyone in business or who has a business to purchase this book‐ it's a no‐brainier if you want to have the edge. Period.
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