Fusion: The New Way of Marketing
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Product Description
Review
A no-nonsense road map to marketing in the 21st Century. Seriously. In a world where 20-somethings call themselves 'guru' with a straight face, Taylor & Miles's book is a simple step-by-step guide to understanding how online marketing can grow your business effectively and - more importantly - cheaply. Josh Mortensen, Founder & Partner, GlibHippo
Product Description
Fusion is effective business communications in the social media age.
Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? Want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book.
The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us. Fusion will help you understand this new world order.
Topics covered include:
• Why you should do business online
• The background to the modern media landscape
• Use of websites and social media
• Establishing your brand online
• Networking face-to-face and online
• Creating a social media culture
• Protecting and managing your brand online
• Using AdWords to drive potential customers to your website
Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? Want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book.
The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us. Fusion will help you understand this new world order.
Topics covered include:
• Why you should do business online
• The background to the modern media landscape
• Use of websites and social media
• Establishing your brand online
• Networking face-to-face and online
• Creating a social media culture
• Protecting and managing your brand online
• Using AdWords to drive potential customers to your website
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Customer Reviews
Most Helpful Customer Reviews
7 of 9 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The positive reviews on amazon influenced my decision to purchase this book. I regret buying this book. The authors did a good job promoting it on Amazon, i.e. 31 five star reviews is rare and unusual (that was the rating at the time of purchase).
The book is far from being perfect, high level and it offers very little original content. There are also some misleading statements, such as:
"The important thing to remember is that using social media is absolutely FREE and can take very little of your time if done intelligently." OR "The great thing about online marketing is that much of it is free".
When was the last time you managed to run a free online marketing campaign?
This comment in relation to the bounce rate metric is also wrong. "Generally speaking, the lower this is, the better - anything between 30% and 60% is acceptable". Anyone who has been involved in any conversion optimisation knows that bounce rate is only useful if it's reviewed in a certain context. 70% bounce rate could sometimes mean success too.
Overall, I do not recommend this book you can find more informative and free content online.
The book is far from being perfect, high level and it offers very little original content. There are also some misleading statements, such as:
"The important thing to remember is that using social media is absolutely FREE and can take very little of your time if done intelligently." OR "The great thing about online marketing is that much of it is free".
When was the last time you managed to run a free online marketing campaign?
This comment in relation to the bounce rate metric is also wrong. "Generally speaking, the lower this is, the better - anything between 30% and 60% is acceptable". Anyone who has been involved in any conversion optimisation knows that bounce rate is only useful if it's reviewed in a certain context. 70% bounce rate could sometimes mean success too.
Overall, I do not recommend this book you can find more informative and free content online.
5 of 7 people found the following review helpful
Format:Paperback
If a) you know you need a website and are wondering how anyone will find it among the millions of other websites; b) you hate the term social networking (or even just networking) and c) you feel the social networking world left you behind many years ago and is now completely incomprehensible - then read this book because a) it is short (and life is too short to be reading books on marketing), b) it is written in plain english and c) it tells you what you need to know simply.
I now have a website, it has people looking at it every day (I know this because I now know what google analytics is and how to check it), I love twitter (it is an amazing source of information and knowledge - much more interesting than the TV) and am getting new business. Suddenly I get it!
I now have a website, it has people looking at it every day (I know this because I now know what google analytics is and how to check it), I love twitter (it is an amazing source of information and knowledge - much more interesting than the TV) and am getting new business. Suddenly I get it!
1 of 2 people found the following review helpful
Format:Paperback
Having been told by several marketing gurus over the past 12 months that I MUST do Social Media properly, this is a great book. I had done a couple of Introduction to Social Media courses, both of which had been very good and helpful, but a day of training by David TAYLOR as well as reading his book has opened up Social Media in a totally new way for me and stimulated my thinking about how to market my business. I have a lot of work to do but the book is full of sensible and practical advice. If you can get on one of David's training courses - even better.
Most Recent Customer Reviews
A glimpse into the future
The first two chapters of this book give a very clear and probably correct explanation of the future of many businesses over the next 20 years. Read more
Published 18 days ago by emerald77
Well thought out and good examples
I purchased this book on recommendation from a friend who knew I was setting up a new business and a new website whilst looking to learn about Social Media. Read more
Published 1 month ago by Roger M
A no nonsense approach to understanding the power of Social Media
This is a very helpful book. In a refreshingly easy to read manner, it covers the Social Media journey describing what it is and how it relates to marketing activity for Small to... Read more
Published 2 months ago by Mr. Jonathan Wainwright
Useful for beginners and experts alike
Social media is relevant to all those who run their own business today, but as with all marketing it is important to stay focused and targeted. Read more
Published 6 months ago by V Martin
Clear and Comprehensive
Fusion: The New Way of Marketing presents a clear and comprehensive understanding of how the various types of social media function as individual services and a unified whole. Read more
Published 6 months ago by Blake Brandes
Excellent book, highly recommended
This is an excellent book especially for people who are mystified about how to market their business in the internet/social media era. Read more
Published 7 months ago by Simon Manuel
Great explanation from someone who does it for real
This little book is just packed with really solid up to date knowledge - there is so much hot air about social media at the moment and if you want to know what to do to really make... Read more
Published 8 months ago by AndrewCreativeProcess
Excellent guide to social media and marketing
David Taylor and David Miles have created a brilliant, concise, and accessible guide to the benefits and pitfalls of social media and marketing. Read more
Published 8 months ago by Neil Mcenery-West
Fusion - all you need to know
I found Fusion to be a thoroughly good book which sets out the most important aspects of marketing. It doesn't matter if you are a small or large business, it is an invaluable text... Read more
Published 8 months ago by Ralph
Fusion: a must-read
I found this book very accessible and it really helped to demystify online marketing. Not only does it explain key areas, such as search engine optimisation and pay-per-click... Read more
Published 8 months ago by Fabian Devlin
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