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A no-nonsense road map to marketing in the 21st Century. Seriously. In a world where 20-somethings call themselves 'guru' with a straight face, Taylor & Miles's book is a simple step-by-step guide to understanding how online marketing can grow your business effectively and - more importantly - cheaply. --Josh Mortensen, Founder & Partner, GlibHippo
David Taylor has over 18 years experience of the UK media scene garnered from a career in journalism, in-house media relations, PR and marketing consultancy. This includes media management, campaign implementation, marketing and communications strategy as well as online marketing and social media expertise.
Educated at the University of Aberystwyth and holding a BSc Econ in International Relations, David received professional training as a journalist with the National Council for the Training of Journalists (NCTJ) in 1993.
His past employers have included local newspapers, the planning profession, London Transport, the Millennium Dome, national estate agent Strutt & Parker and Adventis Group.
David set up 2010media in 2009 in response to the fragmentation of the media in the UK along with the resultant explosion in 'new media' - especially blogs and social networking sites like Twitter, Facebook, YouTube and LinkedIn. His clients now include hotels, estate agents, property developers, law firms, business start-ups and charities.
A member of the Chartered Institute of Public Relations (CIPR), David has run online marketing seminars for a number of organisations including the Hotel Booking Agents Association (HBAA), Business Networking International (BNI) as well as the National Housing Federation (NHF). He also runs regular seminars with David Miles for Business Training Made Simple in London.
David is also very active within BNI where he is currently an Assistant Director for the London North Central Region. His role is to help members to get the best out of face-to-face networking through training and mentoring.
David is married and lives with his wife Jenny, along with their sons Felix and Jack plus two cats, in Kent.
David Miles set up his first business in 1996, at the age of 19, providing IT consultancy services to clients such as Shell, BT, and Diageo. Today he is a director of Divadani Ltd, a company which he co-founded in 2004.
Divadani provides internet marketing training and consultancy, Google AdWords pay-per-click advertising management, and internet lead generation services to businesses across the UK and Europe.
Despite his technical background, David is good at explaining things in plain English. Consequently, a lot of his work at Divadani involves delivering group training, as well as working with clients on a one-to-one basis in order to understand their business goals and then identify how the web can help them achieve the results they want.
Over the past few years David has been a regular presenter and trainer at various seminars and workshops, ranging from short introductions to how businesses can make effective use of the web and social media, through to full day courses on using Google AdWords to increase profits.
Aside from running his own business, David also serves on the board of directors of the Federation of Small Businesses (FSB), the UK's leading business organisation, and is a member of the FSB's National IT Committee with responsibility for helping determine the organisation's online marketing strategy.
David is a strong advocate of small business and entrepreneurship, and in 2010 was awarded an Honorary Fellowship of the Institute of Enterprise and Entrepreneurs in recognition of his contribution to enterprise in the UK.
David lives in Essex with his wife, Jane, their two young children, Sophie and Alfie, and a highly strung cat.
After attending a seminar that David Miles ran, I bought this book. It is a really down-to-earth way to approaching digital marketing. Read morePublished on 1 July 2013 by Cordelia1986
The first two chapters of this book give a very clear and probably correct explanation of the future of many businesses over the next 20 years. Read morePublished on 10 May 2012 by emerald77
I purchased this book on recommendation from a friend who knew I was setting up a new business and a new website whilst looking to learn about Social Media. Read morePublished on 3 April 2012 by Roger M
This is a very helpful book. In a refreshingly easy to read manner, it covers the Social Media journey describing what it is and how it relates to marketing activity for Small to... Read morePublished on 8 Mar. 2012 by Mr. Jonathan Wainwright
Social media is relevant to all those who run their own business today, but as with all marketing it is important to stay focused and targeted. Read morePublished on 8 Nov. 2011 by V Martin
Fusion: The New Way of Marketing presents a clear and comprehensive understanding of how the various types of social media function as individual services and a unified whole. Read morePublished on 4 Nov. 2011 by Blake Brandes
This is an excellent book especially for people who are mystified about how to market their business in the internet/social media era. Read morePublished on 10 Oct. 2011 by Simon Manuel
This little book is just packed with really solid up to date knowledge - there is so much hot air about social media at the moment and if you want to know what to do to really make... Read morePublished on 27 Sept. 2011 by AndrewCreativeProcess
David Taylor and David Miles have created a brilliant, concise, and accessible guide to the benefits and pitfalls of social media and marketing. Read morePublished on 20 Sept. 2011 by Neil Mcenery-West