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Fusion: The New Way of Marketing

Fusion: The New Way of Marketing [Kindle Edition]

David Taylor , David Miles
4.9 out of 5 stars  See all reviews (36 customer reviews)

Print List Price: £12.99
Kindle Price: £7.20 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description


A no-nonsense road map to marketing in the 21st Century. Seriously. In a world where 20-somethings call themselves 'guru' with a straight face, Taylor & Miles's book is a simple step-by-step guide to understanding how online marketing can grow your business effectively and - more importantly - cheaply. --Josh Mortensen, Founder & Partner, GlibHippo

Product Description

Fusion is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? Want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us. Fusion will help you understand this new world order. Topics covered include: Why you should do business online, the background to the modern media landscape, use of websites and social media, establishing your brand online, networking face-to-face and online, creating a social media culture, protecting and managing your brand online, using AdWords to drive potential customers to your website

Product details

  • Format: Kindle Edition
  • File Size: 912 KB
  • Print Length: 182 pages
  • Publisher: Ecademy Press (25 May 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: #262,178 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
39 of 44 people found the following review helpful
1.0 out of 5 stars Watch out for fake reviews 2 April 2012
By Luke
Format:Paperback|Verified Purchase
The positive reviews on amazon influenced my decision to purchase this book. I regret buying this book. The authors did a good job promoting it on Amazon, i.e. 31 five star reviews is rare and unusual (that was the rating at the time of purchase).

The book is far from being perfect, high level and it offers very little original content. There are also some misleading statements, such as:
"The important thing to remember is that using social media is absolutely FREE and can take very little of your time if done intelligently." OR "The great thing about online marketing is that much of it is free".

When was the last time you managed to run a free online marketing campaign?

This comment in relation to the bounce rate metric is also wrong. "Generally speaking, the lower this is, the better - anything between 30% and 60% is acceptable". Anyone who has been involved in any conversion optimisation knows that bounce rate is only useful if it's reviewed in a certain context. 70% bounce rate could sometimes mean success too.

Overall, I do not recommend this book you can find more informative and free content online.
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8 of 11 people found the following review helpful
5.0 out of 5 stars Written with the marketing-phobic in mind 24 Aug 2011
By C B Cox
If a) you know you need a website and are wondering how anyone will find it among the millions of other websites; b) you hate the term social networking (or even just networking) and c) you feel the social networking world left you behind many years ago and is now completely incomprehensible - then read this book because a) it is short (and life is too short to be reading books on marketing), b) it is written in plain english and c) it tells you what you need to know simply.

I now have a website, it has people looking at it every day (I know this because I now know what google analytics is and how to check it), I love twitter (it is an amazing source of information and knowledge - much more interesting than the TV) and am getting new business. Suddenly I get it!
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2 of 4 people found the following review helpful
5.0 out of 5 stars Does what it says on the cover 16 April 2012
Having been told by several marketing gurus over the past 12 months that I MUST do Social Media properly, this is a great book. I had done a couple of Introduction to Social Media courses, both of which had been very good and helpful, but a day of training by David TAYLOR as well as reading his book has opened up Social Media in a totally new way for me and stimulated my thinking about how to market my business. I have a lot of work to do but the book is full of sensible and practical advice. If you can get on one of David's training courses - even better.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Even a technoninny can follow this 2 Aug 2011
Fusion: The New Way of Marketing Fusion is written in a way that is crystal clear and easy to read, yet manages not to be patronising. Avoiding the over-the-top language that peppers so many how-to books, it puts its case perfectly, showing not only WHY we should all be embracing the new media of the 21st century, but also HOW. The simple everyday style is a godsend to those of us who back away from technical manuals filled with jargon, and the step by step instructions mean that even a technoninny like me has a chance of succeeding in the brave new world of the Facebook Generation.
Mine is already a well thumbed copy, and I will be recommending Fusion: The New Way of Marketing to friends who are trying to grow their businesses. A must have in your marketing arsenal.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic resource for Digital Marketers 1 July 2013
Format:Paperback|Verified Purchase
After attending a seminar that David Miles ran, I bought this book. It is a really down-to-earth way to approaching digital marketing.

Obviously, this sector is changing constantly but this book covers how to use PPC, SEO, social media to your business' advantage, and gives diverse case studies.

I have dipped in and out of this book for regular inspiration and would recommend it to others who are getting into (or already in) digital marketing.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Could not have been more readable 29 Jun 2011
If you need to learn about marketing with social media -- and unless you have a full-time publicist to sell your product, then you do -- it's hard to imagine a more readable, less-BS-filled guide than this one. I was expecting jargon-filled obviousness, things any layman knows dressed up as "insider knowledge," but I came away from this impressed by how much I managed to learn in a painlessly short time. Highly recommended.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Everything you need to know in simple terms 16 Jun 2011
I work for a small family run business and getting our heads around online marketing has been tricky to say the least. Being the youngest I get to deal with all the social networking and boosting our website up the Google rankings, not an easy task when you've not a clue where to start! There is the option of paying a clever online marketing company to take care of all that 'techy' stuff but let's face it, in a recession who can afford to pay a specialist.

So I got my hands on a copy of Fusion: the New Way of Marketing and so far it's making perfect sense. I love the lay out, I can skip to a section very easily with the bold headers to guide the way. It's inspiring actually and it has enthused me to make more of an effort with our social networking and blogs. This book serves as a reminder that you have to work for your position as an online retailer.

The best thing about it is that it offers a range of ideas that are free. Yes, free online marketing tools. No company has any excuse to sit around moping about the recession when you can get a copy of this book and make a difference without spending another penny.

If you can't get your head around online marketing this book is great.
If you have got your head around online marketing take a look at it from another angle.
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Most Recent Customer Reviews
5.0 out of 5 stars A glimpse into the future
The first two chapters of this book give a very clear and probably correct explanation of the future of many businesses over the next 20 years. Read more
Published on 10 May 2012 by emerald77
5.0 out of 5 stars Well thought out and good examples
I purchased this book on recommendation from a friend who knew I was setting up a new business and a new website whilst looking to learn about Social Media. Read more
Published on 3 April 2012 by Roger M
5.0 out of 5 stars A no nonsense approach to understanding the power of Social Media
This is a very helpful book. In a refreshingly easy to read manner, it covers the Social Media journey describing what it is and how it relates to marketing activity for Small to... Read more
Published on 8 Mar 2012 by Mr. Jonathan Wainwright
5.0 out of 5 stars Useful for beginners and experts alike
Social media is relevant to all those who run their own business today, but as with all marketing it is important to stay focused and targeted. Read more
Published on 8 Nov 2011 by V Martin
5.0 out of 5 stars Clear and Comprehensive
Fusion: The New Way of Marketing presents a clear and comprehensive understanding of how the various types of social media function as individual services and a unified whole. Read more
Published on 4 Nov 2011 by Blake Brandes
5.0 out of 5 stars Excellent book, highly recommended
This is an excellent book especially for people who are mystified about how to market their business in the internet/social media era. Read more
Published on 10 Oct 2011 by Simon Manuel
5.0 out of 5 stars Great explanation from someone who does it for real
This little book is just packed with really solid up to date knowledge - there is so much hot air about social media at the moment and if you want to know what to do to really make... Read more
Published on 27 Sep 2011 by AndrewCreativeProcess
5.0 out of 5 stars Excellent guide to social media and marketing
David Taylor and David Miles have created a brilliant, concise, and accessible guide to the benefits and pitfalls of social media and marketing. Read more
Published on 20 Sep 2011 by Neil Mcenery-West
5.0 out of 5 stars Fusion - all you need to know
I found Fusion to be a thoroughly good book which sets out the most important aspects of marketing. It doesn't matter if you are a small or large business, it is an invaluable text... Read more
Published on 20 Sep 2011 by Ralph
5.0 out of 5 stars Fusion: a must-read
I found this book very accessible and it really helped to demystify online marketing. Not only does it explain key areas, such as search engine optimisation and pay-per-click... Read more
Published on 11 Sep 2011 by Fabian Devlin
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Popular Highlights

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read Brian Halligan’s blog – – which looks in detail at the differences between the two forms of marketing. &quote;
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There is even a site called Ping ( &quote;
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There are also some useful blogs and websites which you might want to follow:       ·       · &quote;
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