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Furniture Marketing: From Product Development to Distribution [Paperback]

Richard R. Bennington


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Book Description

April 1984
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
--This text refers to the Hardcover edition.

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About the Author

Richard Bennington is a professor in the School of Business at High Point University where he teaches furniture marketing, retailing, and marketing, among other courses. He is Financial Vice President of the International Furnishings and Design Association, a member of the Awards Committee in the American Society of Furniture Designers, and on the Board of Directors at the Furniture Design Center and Bienenstock Furniture Library. In 2000, he served as a US Furniture Industry Representative and Product Judge at the International Furniture and Woodworking Machinery Fair in Shenzen, China. He has had his writing published in the North American Handbook of Home Furnishings and in Western Retailer. --This text refers to the Hardcover edition.

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4.0 out of 5 stars Got what i expected ! 2 Jan 2012
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I was satisfied with my purchase and happy that the condition of the book was really good.i got what i wanted ...
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