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Fundraising Management: Analysis, Planning and Practice [Paperback]

Adrian Sargeant (Author), Elaine Jay (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 440 pages
Publisher: Routledge; 2nd Revised edition edition (4 Dec 2009)
Language English
ISBN-10: 041545154X
ISBN-13: 978-0415451543
Product Dimensions: 24.1 x 17.3 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 214,576 in Books (See Top 100 in Books)

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Product Description

Review

‘An invaluable core text for all practising fundraisers, but simply a ‘must read’ for those studying for the Institute of Fundraising Certificate in Fundraising Management. This latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.’

Lindsay Boswell, Chief Executive, Institute of Fundraising

Product Description

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.

Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including:

Planning

Donor recruitment and development

Community fundraising

Corporate fundraising

Legacy fundraising

Trust and foundation fundraising

Legal and ethical frameworks for fundraising

This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

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Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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Most Helpful Customer Reviews

4 of 5 people found the following review helpful

Very valuable 11 May 2011

By Ahmed

Format:Paperback

The book is really practical in an easy style of writing and interesting. A very good book for people who need to begin a managerial career, especially those seek to be fundraisers.

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