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Fundraising: Hands-on Tactics for Nonprofit Groups (Paperback)

by L.Peter Edles (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 288 pages
Publisher: McGraw-Hill Inc.,US (1 Sep 1992)
Language English
ISBN-10: 0070189285
ISBN-13: 978-0070189287
Product Dimensions: 23.4 x 18.7 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 1,217,407 in Books (See Bestsellers in Books)

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Product Description

Product Description
Faced with smaller donations and sharply reduced government spending, charities and non-profit organizations across the US are falling far short of their fundraising goals. This hands-on operations manual shows employees of non-profit organizations and volunteers how to design and run successful fundraising campaigns for their organizations. "Fundraising" provides strategies for building better organizational, management, sales and marketing practices. It gives tips for training solicitors, cultivating donors, and organizing small and large gift drives that capture the emotions and imaginations of potential supporters. Sample letters, scripts, invitations, pledge cards, acknowledgement letters, press releases, budgets, grant proposals, and action checklists guide readers toward fundraising success.

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5 of 5 people found the following review helpful:

5.0 out of 5 stars This book presents a fantastic plan for campaigns, 12 Jun 1999

By A Customer

I used this book almost exclusively as a reference for a capital campaign at a community college foundation. The fundraising plan outlined in the text is very good, and can be followed almost verbatim. I found that the pointers offered were very applicable to the funding plan, that is, they were specific enough to be meaningful, yet broad enough to be adapted to any fundraising situation. This book is probably most useful for those considering a capital campaign, and an especially good reference for those who are embarking on their very first campaign. The text ranks among one of the most practically applicable I have ever read.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars The Bible of Fundraising, 14 April 1998

By A Customer

I was so tired of trying to wade through dense books on fundraising and marketing. This book lays it out clearly and simply. Fundraising is common sense--so is this book. Should be read by anyone launching an annual and capital campaign.

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