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Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up–to–date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.
- Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
- Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
- Covers grassroots online fundraising and how to host big events on a shoestring budget
You′ll also find tips on negotiating without alienating donors and developing long–term organizational goals. All these strategies are what makes this resource indispensable!
From the Back Cover
The fun and easy way® to raise money for your cause
In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy–to–follow guidance for creating a comprehensive fundraising strategy that uses up–to–date tools, technologies, and campaigns to reach others who care about your cause.
Putting your fundraising ducks in a row — get a sense of the climate in which you′re planning to raise funds, pinpoint your organization′s mission, and roll out your own fundraising plan
Finding (and winning over) donors — discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
Getting the word out about your mission — understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
Maximizing your online marketing messages — set up your organization on social media sites, craft targeted e–mails, use e–newsletters effectively, and get followers and fans for your organization
Creating campaigns to engage — explore a range of different campaigns and get expert advice on when you should use each, what to expect, and how to evaluate the campaigns so you can do more of what works next time
Open the book and find:
Tips on fundraising in a changing economy
Fundraising issues and ethics
Ways to recruit volunteers
How to budget your fundraising efforts
Guidance on working with the media
Coverage of social networking opportunities
How to approach major and corporate givers
Predictions on the future of fundraising
Learn to:
Raise funds to survive — and thrive — in any economic landscape
Create a fundraising system to sustain your organization
Use the latest tools — social media and more — to engage donors
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Customer Reviews
We could do with a book like this written with English connections in.
It was useful, but in restrospect I would have probably purchased the Complete Fundraising Handbook instead.
With 28 chapters in five parts and appendices of checklists and how-tos, the book has loads of information for novice and intermediate fundraisers alike. In fact, it's also a pretty good reference for board members and volunteers involved in fundraising activities.
There is a chapter devoted to predictions on the future of philanthropy in the U.S., with one-paragraph explanations of brief statements, such as "E-giving Will Grow." Most of these predictions are obvious to nonprofit-sector experts (and especially those of us who participate on CharityChannel!). However, I must admit to being intrigued by the idea that "Nonprofits Will Rule!", meaning that, as more for-profits become regional and national in scope, local nonprofits will assume increasing local community leadership influence.
As good as this volume is in its general approaches and many helpful tips and techniques, do not mistake this book for a thorough treatment of the subject or any of its components. I was alarmed by its breezy assertion that nonprofit board service
"...is not as risky as serving on a for-profit board. Nonprofit board members are protected personally from liability in any legal action against their charitable organization..."
Haven't the authors heard of the IRS and Intermediate Sanctions? And, since nonprofit corporations are state-chartered (like their for-profit brethren), wouldn't liability vary from state to state, as well as depending on the facts and circumstances of each case? I would imagine that the D&O liability insurers would like to address this before the second printing!
One benefit of this book I found is one which I'm not sure is intentional. Grant writing is given short coverage in the appropriately-numbered Chapter 13 of the book, thereby providing two subtle reminders that grants are but a minor part of fundraising success.
Any reader interested in the subject will learn much from this book, as long as they don't take its accounting and legal advice too literally.
Table of Contents
Introduction
Part 1 -- Gearing Up to Raise Funds
Part 2 -- Getting to Know Your Donor
Part 3 -- Using Your Fundraising Tools
Part 4 -- On the (Fundraising) Campaign Trail
Part 5 -- The Part of Tens
Index
There are many avenues available to organizations now, and this book breaks each down for its strengths and weaknesses, as well as how to employ them, many of which many folks may not have even considered to be viable. Everything from bake sales to preparing for and writing grant proposals, as well as everything in the middle, can be found in the chapters of "Fundraising for Dummies".
Whether you are looking to buy new little league uniforms, set-up an online donation portal for a local community center, or are pursuing grants for a national level non-profit, this book can substantially help you understand where to start, how to evaluate which forms of fundraising will work best for you, what leg-work needs to be done before you can hit the ground running, how to gauge what aspects your team can handle and what aspects you may need to hire a prefessional to handle, fundraising ethics, and what follow-up you need to do AFTER the fundraising to keep donors "writing checks" for long term endeavors. The writing style is straight forward, accessible and quite enjoyable, without talking over/down-to the reader. A very worthwhile investment for the return-potential!
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