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The fun and easy way® to raise money for your cause
In a turbulent economy, your role as a fundraiser is moreimportant than ever. Find out how you can use the latest resourcesto raise money even in challenging times. Fundraising for Dummies,3rd Edition gives you friendly, easy–to–follow guidance forcreating a comprehensive fundraising strategy that uses up–to–datetools, technologies, and campaigns to reach others who care aboutyour cause.
Putting your fundraising ducks in a row get a sense ofthe climate in which you′re planning to raise funds, pinpoint yourorganization′s mission, and roll out your own fundraising plan
Finding (and winning over) donors discover the who, when,where, and how of identifying and attracting donors (and get savvytips on how to communicate with them)
Getting the word out about your mission understand howyour marketing and branding efforts affect what your donors hear,see, and think about your organization
Maximizing your online marketing messages set up yourorganization on social media sites, craft targeted e–mails, usee–newsletters effectively, and get followers and fans for yourorganization
Creating campaigns to engage explore a range of differentcampaigns and get expert advice on when you should use each, whatto expect, and how to evaluate the campaigns so you can do more ofwhat works next time
Open the book and find:
Tips on fundraising in a changing economy
Fundraising issues and ethics
Ways to recruit volunteers
How to budget your fundraising efforts
Guidance on working with the media
Coverage of social networking opportunities
How to approach major and corporate givers
Predictions on the future of fundraising
Raise funds to survive and thrive in any economiclandscape
Create a fundraising system to sustain your organization
Use the latest tools social media and more toengage donors
Katherine Murray is a writer and small–business owner whoconsults with small and struggling nonprofits. She is the author ofmore than 40 books, including Green Home Computing ForDummies.