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Fundraising For Dummies Paperback – 27 Apr 2010


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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (27 April 2010)
  • Language: English
  • ISBN-10: 0470568402
  • ISBN-13: 978-0470568408
  • Product Dimensions: 18.8 x 2 x 23.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 323,578 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

The fun and easy way® to raise money for your cause

In a turbulent economy, your role as a fundraiser is moreimportant than ever. Find out how you can use the latest resourcesto raise money even in challenging times. Fundraising for Dummies,3rd Edition gives you friendly, easy–to–follow guidance forcreating a comprehensive fundraising strategy that uses up–to–datetools, technologies, and campaigns to reach others who care aboutyour cause.

  • Putting your fundraising ducks in a row get a sense ofthe climate in which you′re planning to raise funds, pinpoint yourorganization′s mission, and roll out your own fundraising plan

  • Finding (and winning over) donors discover the who, when,where, and how of identifying and attracting donors (and get savvytips on how to communicate with them)

  • Getting the word out about your mission understand howyour marketing and branding efforts affect what your donors hear,see, and think about your organization

  • Maximizing your online marketing messages set up yourorganization on social media sites, craft targeted e–mails, usee–newsletters effectively, and get followers and fans for yourorganization

  • Creating campaigns to engage explore a range of differentcampaigns and get expert advice on when you should use each, whatto expect, and how to evaluate the campaigns so you can do more ofwhat works next time

Open the book and find:

  • Tips on fundraising in a changing economy

  • Fundraising issues and ethics

  • Ways to recruit volunteers

  • How to budget your fundraising efforts

  • Guidance on working with the media

  • Coverage of social networking opportunities

  • How to approach major and corporate givers

  • Predictions on the future of fundraising

Learn to:

  • Raise funds to survive and thrive in any economiclandscape

  • Create a fundraising system to sustain your organization

  • Use the latest tools social media and more toengage donors

About the Author

John Mutz is a fundraising expert and speaker who has anextensive array of fundraising credits, including former chairmanof the United Way Campaign of Central Indiana and former presidentof one of the nation′s largest private foundations.

Katherine Murray is a writer and small–business owner whoconsults with small and struggling nonprofits. She is the author ofmore than 40 books, including Green Home Computing ForDummies.


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Most Helpful Customer Reviews

56 of 57 people found the following review helpful By A Customer on 3 Mar. 2002
Format: Paperback
I purchased this book to help write for bids and raise much needed funds. There were a many good pointers, however, a lot of the links/leads were for american readers.
We could do with a book like this written with English connections in.
It was useful, but in restrospect I would have probably purchased the Complete Fundraising Handbook instead.
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2 of 2 people found the following review helpful By Lottie on 21 May 2012
Format: Paperback
A great book and clear layout, BUT suitable only for the USA as many points not relevant to UK fundraising.
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1 of 1 people found the following review helpful By lollyloo on 4 Aug. 2013
Format: Paperback Verified Purchase
This book is great for those new to fundraising, however I am not too keen on the fact is has alot of american info therefore irrelevant info. But it has helped me a great deal with the plans for a new career.
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