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Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series)
 
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Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) (Hardcover)

by Joshua M. Birkholz (Author)
5.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Hardcover: 240 pages
  • Publisher: John Wiley & Sons (21 April 2008)
  • Language English
  • ISBN-10: 047016557X
  • ISBN-13: 978-0470165577
  • Product Dimensions: 23.1 x 16 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 760,429 in Books (See Bestsellers in Books)

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    #90 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Capital Generation

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Review
"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book′s subtitle is ′Using Data to Guide Strategy" and that′s what the book delivers." (CharityChannel.com, June 6, 2008)

Product Description
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor–centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step–by–step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

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5.0 out of 5 stars Anyone want to improve their donor retention rates, recruit new donors or find potential major donors in their database?, 28 Aug 2008
By Ruth Mantle (London, UK) - See all my reviews
(REAL NAME)   
Fundraising Analytics: Using Data to Guide Strategy is a rich and detailed book. The author helpfully explains what constitutes analytics and how an analyst thinks. There are sections on understanding your donors, major donor fundraising and regular giving. The final section is an easy to use guide to building a model using SPSS.
This book would be most useful in organisations that already have a large database. However, for those building thier database from scratch (like me) there have been gems in the text. It was motivating to read what can be done with a well structured and consistent capture of donor information.
Anyone looking to improve their donor retention rates, recruit new donors or find potential major donors in their database will find this book useful. As the Head of Fundraising at a new and small charity, I gained the following insights from the book:
1) Know your donors and constituents. Send our regular surveys and collect data where possible. This will help serve our donors better and also improve recruitment of donors. The 2008 mystery shopping report by John Grain Associates http://www.johngrainassociates.com/ has reminded me how we have such scope to improve our donor communications and that communications strategies need to be based on data.
2) Ensure data is captured correctly. This is not overly stressed in the book. However, all the analysis relies on robust data.
3) Make decisions based on data and build your own models.
Fundraising Analytics is a book I will return to regularly as there is so much content. The author explain the concepts for those who don't have a degree in statistics and keeps a strong focus of why we use analysis - to better serve our donors.
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