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Product Description
Russ Mould, Shares Magazine, February 16, 2006
Philip Coggan, Investment Adviser, 30th January 2006
Investment is intrinsically a simple business - buy low, sell high. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
The main thing i took away from the book was that it was a plug for the company he works for and the fund of funds he runs. The info he provides would lead you to the conclusion that only a fund of fund manager can really choose a good fund by interviewing lots of fund managers & studying their performance compared with their peers. This being an impossible thing for the individual to do. Quite possibly this is right in many respects. He does though steer well clear of 'Properly' calculating the charges incurred by investing in this type of fund compared to other investment methods which can be a huge drag on your investment.
So do i now know much more about funds than before i read the book? A small amount but not enough for me to recommend the book to anyone.
Not only is Fundology well-written and jargon-free (or explained in a very good glossary), I also found it informative and stimulating. I thought it covered what could be a boring subject very well and I liked the many interesting asides.
This is a book full of common sense advice that really does seem to make sense. It takes you on a journey from why you should invest at all, why fund investments are better than you might think and all the way through some simple techniques that I felt were eminently usable. And it only took me three hours from cover to cover, so not an unapproachable ‘tome’ either.
I particularly liked the chapter (6), about how to do your own research using performance figures. (You use the style research charting tool, the link of which he gives you on page 64 and then use his “short-cut to style analysis” a couple of pages on). Having tried it, it’s free, really simple and I have already discovered some pretty amazing results with it.
The author doesn’t pull his punches either. I am not sure who the company is, referred to on page 33, but if I was them I would be pretty embarrassed! He is too lenient, though, in not identifying it – I, for one, would like to know who they are. There is also an amazingly expensive tracker fund from Legal & General ‘outed’, Invesco Perpetual’s less than stunning European fund, and the absolutely staggering performance charts of all those trackers in the appendix. I used to be quite in favour of trackers, but seeing those, not now.
Overall, I felt that here is a book that will be of real help to me and any other investor who reads it. Those who are happy to settle for average returns won’t bother. If you want to be a better investor (and not the sheep from the great Matt cartoon on the front), go and buy a copy now. You won’t be disappointed.
The title gives the impression that the author is going to convey some 'science',... Read more
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