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Fundamentals of Strategy [Paperback]

Gerry Johnson , Kevan Scholes , Richard Whittington
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Table of Contents

  1. Introducing Strategy
  2. The Environment

  3. Strategic Capability

  4. Strategic Purpose

  5. Culture and Strategy

  6. Business-Level strategy

  7. Strategic Directions and Corporate-Level Strategy

  8. International Strategy

  9. Strategy Methods and Evaluation

  10. Strategy in Action

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