Buy Used
Used - Good See details
Price: 12.72

Trade in Yours
For a 2.00 Gift Card
Trade in
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Fundamentals of Strategy [Paperback]

Gerry Johnson , Kevan Scholes , Richard Whittington
5.0 out of 5 stars  See all reviews (1 customer review)

Available from these sellers.

Trade In this Item for up to 2.00
Trade in Fundamentals of Strategy for an Amazon Gift Card of up to 2.00, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
There is a newer edition of this item:
Fundamentals of Strategy Fundamentals of Strategy 4.1 out of 5 stars (8)
In stock.

Book Description

9 Dec 2008 0273713108 978-0273713104 1

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.


Customers Who Bought This Item Also Bought

Product details

  • Paperback: 336 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (9 Dec 2008)
  • Language: English
  • ISBN-10: 0273713108
  • ISBN-13: 978-0273713104
  • Product Dimensions: 24.4 x 19 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 131,435 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.

The Fundamentals of Strategy

  • Delivers the essential concepts and techniques of strategy in 10 chapters.
  • Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
  • Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.

Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to and


  • Reinforce key concepts using audio downloads, animated models and quick tests.
  • Track your progress with self-assessment questions and a personal gradebook.
  • Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.


About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

4 star
3 star
2 star
1 star
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
0 of 1 people found the following review helpful
5.0 out of 5 stars Basics of strategy made easy to understand 18 Oct 2010
I got this book because it was recommanded lecture by our prof. The nice thing is, that it's not a huge book that will take you forever to read. It's a nice sized book of about 300 pages but still it's not superficial. It explains in clear and well understandble ways strategic approaches and tools for business. Each chapter contains at least one case study to explain the theoretic aspects again with a real life example. Plus, it contains nice charts and good overviews (e.g. tables). All in all it's perfect to familiarize with strategy including some more differentiated knowledge for all key aspects.
Comment | 
Was this review helpful to you?
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category