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'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA. 'I believe that it is the most comprehensive look at graphic design as a discipline that I have encountered.' - Andrew Hawryshkewich, Simon Fraser University, Canada. 'Fantastic - great information presented in an accessible way.' - Neil Leonard, Arts University College at Bournemouth, UK. 'Great introduction for level 4 BA Graphic students. Clear layout, easily accessible.'- John Blackman, Cambridge School of Visual and Performing Arts, UK. 'Really great content to teach what the graphic design field encompasses for the beginning student.'- Nicole Stager, Lebanon Valley College, USA. 'Great book about design fundamentals. I highly recommend it to any beginning to experienced designer.'- Chuck Cell Davis, Shawnsee State University, USA.
Product Description
The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I've just started studying graphic design, and this book has been incredibly helpful. The whole idea of graphic design can be a little intimidating to start with, but this book covers all the basics.
Graphic designers can be a little precious with their trade secrets, so it's nice to have these two guys outline the principles of typography, identity, layout and so on in plain english.
There are some nice pieces on inspiration and coming up with ideas, and a lot of stuff on the practical side too (making a portfolio, promoting yourself, etc).
The book's full of recent and current work by various design studios. There's a lot of really great design work and lots to be inspired by, including the book itself - it's nicely laid out and printed on some lovely paper.
Heartily recommended for students or anyone who wants to lift the lid on the industry.
Graphic designers can be a little precious with their trade secrets, so it's nice to have these two guys outline the principles of typography, identity, layout and so on in plain english.
There are some nice pieces on inspiration and coming up with ideas, and a lot of stuff on the practical side too (making a portfolio, promoting yourself, etc).
The book's full of recent and current work by various design studios. There's a lot of really great design work and lots to be inspired by, including the book itself - it's nicely laid out and printed on some lovely paper.
Heartily recommended for students or anyone who wants to lift the lid on the industry.
2 of 2 people found the following review helpful
Format:Paperback
Really well thought out and informative book detailing everything from typography to layout. There is even a whole section on tools of the trade. Fabulous resource and great for dipping in and out of!
1 of 1 people found the following review helpful
Format:Paperback
This book is a great starting point for anyone studying graphic design. It covers all the relevant areas including typography, identity and layout, with style and enthusiasm. The book covers the different roles and businesses in the design industry, which was a great introduction to a career path I had thought I knew about. The author combined the practical side with a fantastic history of design at the beginning of the book. I found this gave me a great sense of `what' graphic design truly is before I was encouraged to think about how I can become a graphic designer in later chapters.
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Most Recent Customer Reviews
The Fundermentals of Graphic Design
I suspect this is a reprint from the early 1990s. Very disappointing to me although probably helpful for all novices. For me, a waste of money.
Published 4 months ago by John
Nice
This is a book all abt the fundamentals of Graphic design as been a real inspiration to my work
Published on 28 Aug 2009 by Mr. Andrew O. Obahor
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