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The Fundamentals of Design Management [Paperback]

Kathryn Best
5.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: 26.50
Price: 18.55 & FREE Delivery in the UK. Details
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Book Description

Nov 2009 2940411077 978-2940411078
The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. This title emphasises the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or enterprise. The Fundamentals of Design Management considers the process of managing design through the experiences of a range of design practitioners and industry experts.

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The Fundamentals of Design Management + Design Management: Managing Design Strategy, Process and Implementation + Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Price For All Three: 59.48

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Product details

  • Paperback: 208 pages
  • Publisher: Ava Publishing (Nov 2009)
  • Language: English
  • ISBN-10: 2940411077
  • ISBN-13: 978-2940411078
  • Product Dimensions: 22.9 x 20.1 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 184,745 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

'As with other AVA publications 'The Fundamentals of Design Management' clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies to evidence how Design Management works for specific brands is well constructed and communicated. The images used also help to support the accompanying commentaries. The statistical and diagrammatical information is also very easy for students to understand and decipher.' -- Simon Gomes, Course Leader: BA (Hons) Graphic Design, University Centre Doncaster.

'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.' -- Gethin Roberts, Engineering Designer, July 2010.

'An excellent overall introduction to Design Management. Covers all areas that our program includes.' -- Judith Gregory, George Brown College, Canada.

'I like the layout of the book, and find the content useful and relevant.' --Kelly Sant, University of Brighton, UK.

About the Author

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Though the summary on the back of this excellent new reference book flags it as an invaluable resource for students and professionals working in the creative industries, I am of the view that - at last - a benchmark text has been created by Kathryn Best (author of the extremely successful and readable "Design Management" - published 4 years ago Design Management: Managing Design Strategy, Process and Implementation) for clients of all forms of design. Entrepreneurs, product developers and business executives will all benefit greatly from reading the comprehensive coverage it gives to the management process required to complete design projects successfully. Taking a people and user centred design perspective, all the fundamentals are outlined in well structured, attractive and easy to follow sections, using tools, examples and contemporary case studies. A great achievement and highly recommended!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Easy to understand informative book 18 Aug 2010
By Ms Muli
Format:Paperback
The book explains terms used in the design industry/ business and explains the connection between different sectors of design, business etc so we can understand their relationship and how they work together. Examples of the topic are given for example in the form of case studies of people/ companies throughout the globe eg. Zipcar (alternative to car owning) and talks about why the business is attractive to customers and from an environmental point of view, the user experience etc.

The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.

The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.
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Was this review helpful to you?
5.0 out of 5 stars a book on our reading list 15 April 2013
By Y. Dong
Format:Paperback|Verified Purchase
A book on my MA course reading list, you have to read if you are studying design or design management.
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Was this review helpful to you?
5.0 out of 5 stars Super for Students! 5 Aug 2010
By Ro5ie
Format:Paperback
I found the book's interdisciplinary approach to design management enlightening and refreshing. The author offers discussion, ideas and examples through case studies which I found useful when looking at product design, services and the business environment. This would be useful to anyone who designs or works within a company using design.
The layout of the book is fantastic for students; you are able to dip in and out of each relevant section with ease. The layout, use of images/tables/charts, and colour coding of pages also really helps. This is really useful when you're trying to reach a deadline and working under pressure. I can imagine this is also useful when working in a practice.
Each area of discussion in the book is filled with case studies, which I found really useful for putting the discussions into context. The examples are `of the moment' and international in variety. I found this really encouraged me to think outside the box. These case studies are clarified in relevance by the author who consistently uses leading specialists in each area.
For someone who knew little about the subject before reading, I found the language and form of the chapters easily comprehendible. Although I have to say that as I researched the subject further I found this title was still the one I returned to most. I think this was partly because of its ease of use. All in all I think this is an excellent value for money book. You truly get every penny's worth.
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Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  4 reviews
2 of 3 people found the following review helpful
1.0 out of 5 stars Reads like a PowerPoint presentation... 8 Nov 2012
By Chris - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is a challenge. Each paragraph, although having technically well-written sentences, reads like a text slide from a presentation. The case examples feel like ads and the designer profiles are tepid continuations of the main text itself. The book doesn't really say anything of value to the reader; it never takes a position or takes you on a journey. The content itself is largely akin to an anthropologist just describing simplistic parts of the whole (i.e. that being design exists in business and vice versa) without any judgment or perspective. There is little to no take away, no perspective or voice, and you'll find yourself asking not what, but if, you had read anything the paragraph prior. It's not that this book is bad, it's just not anything: informational, useful, engaging, insightful, driven, inspiring. None of them. Look elsewhere to develop or be informed. Good luck!
2 of 3 people found the following review helpful
5.0 out of 5 stars Easy to understand informative book 18 Aug 2010
By Ms Muli - Published on Amazon.com
Format:Paperback
The book explains terms used in the design industry/ business and explains the connection between different sectors of design, business etc so we can understand their relationship and how they work together. Examples of the topic are given for example in the form of case studies of people/ companies throughout the globe eg. Zipcar (alternative to car owning) and talks about why the business is attractive to customers and from an environmental point of view, the user experience etc.

The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.

The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.
2 of 3 people found the following review helpful
5.0 out of 5 stars Fantastic Guide, Great Value for Money. 5 Aug 2010
By Ro5ie - Published on Amazon.com
Format:Paperback
I found the book's interdisciplinary approach to design management enlightening and refreshing. The author offers discussion, ideas and examples through case studies which I found useful when looking at product design, services and the business environment. This would be useful to anyone who designs or works within a company using design.
The layout of the book is fantastic for students; you are able to dip in and out of each relevant section with ease. The layout, use of images/tables/charts, and colour coding of pages also really helps. This is really useful when you're trying to reach a deadline and working under pressure. I can imagine this is also useful when working in a practice.
Each area of discussion in the book is filled with case studies, which I found really useful for putting the discussions into context. The examples are `of the moment' and international in variety. I found this really encouraged me to think outside the box. These case studies are clarified in relevance by the author who consistently uses leading specialists in each area.
For someone who knew little about the subject before reading, I found the language and form of the chapters easily comprehendible. Although I have to say that as I researched the subject further I found this title was still the one I returned to most. I think this was partly because of its ease of use. All in all I think this is an excellent value for money book. You truly get every penny's worth.
0 of 2 people found the following review helpful
5.0 out of 5 stars Prefect Brandnew Book with fast deliver 31 Aug 2013
By wendy - Published on Amazon.com
Format:Paperback|Verified Purchase
I just got this book a few minutes ago, when i opened the package, it was high quality brand new book with clean plastic cover protector.
I am very happy about this book, it is not a perfect book but fast deliver.
Will buy back again.
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