The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. This title emphasises the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. It explicitly places the principles and processes of design within the context of a business or enterprise. The Fundamentals of Design Management considers the process of managing design through the experiences of a range of design practitioners and industry experts.
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'As with other AVA publications 'The Fundamentals of Design Management' clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies to evidence how Design Management works for specific brands is well constructed and communicated. The images used also help to support the accompanying commentaries. The statistical and diagrammatical information is also very easy for students to understand and decipher.' -- Simon Gomes, Course Leader: BA (Hons) Graphic Design, University Centre Doncaster.
'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.' -- Gethin Roberts, Engineering Designer, July 2010.
'An excellent overall introduction to Design Management. Covers all areas that our program includes.' -- Judith Gregory, George Brown College, Canada.
'I like the layout of the book, and find the content useful and relevant.' --Kelly Sant, University of Brighton, UK.
'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.' -- Gethin Roberts, Engineering Designer, July 2010.
'An excellent overall introduction to Design Management. Covers all areas that our program includes.' -- Judith Gregory, George Brown College, Canada.
'I like the layout of the book, and find the content useful and relevant.' --Kelly Sant, University of Brighton, UK.
About the Author
Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.
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2 of 2 people found the following review helpful
Format:Paperback
Though the summary on the back of this excellent new reference book flags it as an invaluable resource for students and professionals working in the creative industries, I am of the view that - at last - a benchmark text has been created by Kathryn Best (author of the extremely successful and readable "Design Management" - published 4 years ago Design Management: Managing Design Strategy, Process and Implementation) for clients of all forms of design. Entrepreneurs, product developers and business executives will all benefit greatly from reading the comprehensive coverage it gives to the management process required to complete design projects successfully. Taking a people and user centred design perspective, all the fundamentals are outlined in well structured, attractive and easy to follow sections, using tools, examples and contemporary case studies. A great achievement and highly recommended!
1 of 1 people found the following review helpful
By Ms Muli
Format:Paperback
The book explains terms used in the design industry/ business and explains the connection between different sectors of design, business etc so we can understand their relationship and how they work together. Examples of the topic are given for example in the form of case studies of people/ companies throughout the globe eg. Zipcar (alternative to car owning) and talks about why the business is attractive to customers and from an environmental point of view, the user experience etc.
The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.
The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.
The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.
The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.
By Y. Dong
Format:Paperback|Amazon Verified Purchase
A book on my MA course reading list, you have to read if you are studying design or design management.
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3.7 out of 5 stars
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Most Recent Customer Reviews
3.0 out of 5 stars
Worth reading
It is worth reading but unfortunately the sense often appear that the same subject is repeated over and over again just with some word tweaking just to add pages.
Published 4 months ago by Magnus
5.0 out of 5 stars
Super for Students!
I found the book's interdisciplinary approach to design management enlightening and refreshing. The author offers discussion, ideas and examples through case studies which I found... Read more
Published on 5 Aug 2010 by Ro5ie
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