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The Fundamentals of Creative Design Paperback – 22 Aug 2011


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'This small volume is one in a series of 20 books in the AVA Fundamentals series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of print and digital design. Color-coded chapters provide an imaginative layout. The book includes examples of design projects that illustrate specific concepts and terminology. Contact information for design firms, given at the end of the book, is a good source of current information for students. Each chapter concludes with two student exercises. A Working with Ethics section at the end of the book provides a case study that encourages readers to consider ethical issues in the work of graphic design. This up-to-date textbook is reasonably priced and would be a good reference for graphic design students. Schools with programs in graphic design would do well to consider the entire series. Summing Up: Recommended. Lower and upper-level undergraduates, graduate students, and faculty.' -- N. M. Lambert, University of South Carolina Upstate, Choice review February 2012

'I am using this as a introduction text for Interactive Media design students on aspects of Visual Design. The book is written in an easy to read and easily referenced format with plenty of examples. It covers the basic elements of visual design, type, image, layout and publishing well and will form the basic foundation of visual literacy for my students. This will enable them to apply and transfer these rules across screen media.' --Joyce Yee, Senior Lecturer in Design, Northumbria University, UK

About the Author

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: HASH(0xa0565bac) out of 5 stars 1 review
HASH(0xa06a3c18) out of 5 stars Great Read 30 Aug. 2013
By Hugo Ugaz - Published on Amazon.com
Format: Paperback Verified Purchase
Contains very helpful information that is a necessity for all graphic designers. It has pushed me to buy the other books in the series
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