From the Back Cover
Fundamental Analysis for Dummies Learn to: Assess the future value of a business Evaluate internal management Gauge a company′s performance against its competitors Make informed investments in both bear and bull markets Matt Krantz Financial Markets Reporter, USA Today The easy way to analyze investments and industries! It′s more important than ever for investors to know the true financial stability of a business. Whether you′re a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this no–nonsense guide gives you practical tips, tricks, and secrets for using fundamental analysis to manage your portfolio and enhance your current system of selecting stocks! What is fundamental analysis and why should you use it? understand who should use fundamental analysis, how you can use it, and get up–to–speed on why it gives investors an edge How to perform fundamental analysis get practical guidance on how to perform fundamental analysis to analyze and measure a company′s profitability, financial resources, cash flow, and more Looking for fundamental reasons to buy or sell find out how to look for buy or sell signals Making money from fundamental analysis learn how to pay the right price for a stock and get tips on how an annual report can be used to find out what a company is worth to you Getting advanced with fundamental analysis get tips on how digging into the industry′s fundamentals, finding trends, recognizing red flags, and technical analysis keeps investors at the top of their game Open the book and find: What to always look for when studying a company Tips to determine if a company′s credit standing is in jeopardy Real examples of how fundamental analysis unearthed secrets investors wanted to know Online tools to make analysis easier A checklist of things to consider in every annual report Advice on how a good company in a bad industry can still make you money Why trends are important to investors
About the Author
Matt Krantz is a writer and reporter for the Money section of USA Today and USAToday.com, where he covers investments and financial markets. He also writes a daily column for USAToday.com, "Ask Matt," which answers readers′ investment questions. The author of Investing Online For Dummies, Krantz has appeared on Nightly Business Report and FOX Business.