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Fun Inc.: Why games are the 21st Century's most serious business
 
 
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Fun Inc.: Why games are the 21st Century's most serious business [Paperback]

Tom Chatfield
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Product details

  • Paperback: 272 pages
  • Publisher: Virgin Books (6 Jan 2011)
  • Language English
  • ISBN-10: 0753519453
  • ISBN-13: 978-0753519455
  • Product Dimensions: 12.7 x 1.4 x 19.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 183,002 in Books (See Top 100 in Books)

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Tom Chatfield
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Product Description

Book Description

'A thought-provoking read for those already won over to the delights of computer games, and an even more important introduction to them for those who remain sceptical' Observer

Product Description

'Tom Chatfield's Fun Inc. is the most elegant and comprehensive defence of the status of computer games in our culture I have read, as well as a helpful compendium of research ... The numbers surrounding the sector are certainly thudding. By the end of 2008, annual sales of video games - not including consoles or devices - was $40 billion, comfortably outstripping the movie business. In the same year, Nintendo's employees were more profitable per head than Google's. The sheer pervasiveness of game experience - 99 per cent of teenage boys and 94 per cent of teenage girls having played a video game - means that instant naffness falls upon those who express a musty disdain for the medium. In fact, as Fun Inc. elegantly explains, computer game-playing has a very strong claim to be one of the most vital test-beds for intellectual enquiry.'

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Love the new edition 27 Jan 2011
By Sangla
Format:Paperback
Loved this updated edition to a readable, fun, delightful introduction to the world of games. A must-read if you want to find out just why and how this amazing medium matters, and is getting bigger and better all the time
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3 of 3 people found the following review helpful
A Well Guided Tour Through The World of Video Games 10 Jan 2010
By Johnathan Matheson - Published on Amazon.com
Format:Kindle Edition
Fun Inc is a wonderful guided tour through the world of gaming and the games industry. I find it strikes just the right balance for an informative tour. You're neither left feeling as if you're going over stuff thats already known, nor are you left feeling lost from something being left out or poorly explained. Entertaining and informative all around. A well crafted explanation of the industry, artistry, culture, and business of modern video games. Highly recommended and a wonderful read.
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