"A lively, thought-provoking and thoughtful read on an entertainment juggernaut many of us have failed to properly recognise. A good book, too, for parents, who might feel far more comfortably informed about a sector that can come across as - literally - an alien world their kids inhabit." (The Irish Times
"A detailed and engaging analysis on an increasingly influential medium. Even non-gamers may find themselves seduced." (Esquire
"Games are invading our downtime. They are becoming the dominant form of distraction, stealing thousands of hours from television. And they have, as Chatfield says, escaped from the gloom of the teenage bedroom." (The Sunday Times
"In exploring the potential of the medium, Chatfield covers much territory, briskly and with intent ... His conclusion on what the future could hold is in equal parts daunting and lip-smacking. It should be read by gamers and non-gamers alike." (Time Out
"Sparklingly intelligent and nuanced ... Fun Inc.
is fresh and engaging" (Steven Poole Guardian
'A thought-provoking read for those already won over to the delights of computer games, and an even more important introduction to them for those who remain sceptical' Observer