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"This engaging story is full of practical advice that you'll be able to apply immediately. It's essential reading for any leader who needs to answer the question, 'Where are we going?' Come to think of it, that would be all of us!
- Jim Kouzes, coauthor The Leadership Challenge and The Truth About Leadership
"In the past I've shared this book with friends and coaching peers alike and continue to do so in order to share the wisdom and effective guidance that Ken and Jesse provide on each and every page."
- John Calipari, Head Coach, University of Kentucky Men's Basketball
"The clearest, the most cogent statement I've read that gives meaning and life to vision. Even Dilbert will get it!"
- Warren Bennis, On Becoming a Leader
"To me a clear vision answers the question, 'What mountain do we want to climb?' Full Steam Ahead! is a wonderful guidebook that will not only help you find your mountain but give you all the road maps and tools you'll need to make it to the to
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They also discover how to ensure that the vision comes alive through understanding the principles of: how it is created, how it is communicated and how it is lived and demonstrate that vision is not only necessary, but also possible and achievable.
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Note: This book is applicable to all aspects of your life (not just work).
The authors delineate the three elements of a successful vision: significant purpose, clear values, and a picture of the future. This last element, what the future will look like, resonated especially strongly for me as I read the book- the idea that you know you're on the right path when you can see a clear picture of what it's going to look like when you reach your goal. Examples abound here: JFK's vision of putting a man on the moon by the end of the 1960s, Soviet athletes' technique of "mental rehearsal" in the 1976 Olympics, even skiing down a difficult hill. Using Ellie as a creative muse, Jim comes to realize that his insurance company does have purpose (peace of mind) and values (ethics, relationships, success) which permit him to develop a picture of the future where employees look forward to coming to work each day and strive to provide unparalleled customer service. Of course, the process of creating the vision is perhaps as important as the vision itself - working together to develop a common theme invests members of the organization as stakeholders, and that can build cohesion and a common sense of purpose.
In the final analysis, this book is extremely well-written, engaging, and hard to put down!
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