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Fujifilm X10 Digital Camera - Black (12MP EXR CMOS, 4x Optical Zoom) 2.8 inch LCD Screen

by Fujifilm
4.3 out of 5 stars  See all reviews (109 customer reviews)
Price: 229.49 & FREE Delivery in the UK. Details
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In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
  • 12MP EXR CMOS Sensor
  • 4x Manual Zoom with Fujinon lens
  • Full manual shooting options
  • Premium 2.8 inch Clear LCD
  • Full HD photo and video
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There is a newer model of this item:
Fujifilm X20 Digital Camera Silver (12MP X-Trans CMOS II With EXR Processor II, 4x Optical Zoom) 2.8 inch Premium LCD Fujifilm X20 Digital Camera Silver (12MP X-Trans CMOS II With EXR Processor II, 4x Optical Zoom) 2.8 inch Premium LCD 4.0 out of 5 stars (25)
In stock.

Frequently Bought Together

Fujifilm X10 Digital Camera - Black (12MP EXR CMOS, 4x Optical Zoom) 2.8 inch LCD Screen + Fujifilm Premium Leather Case for X10 + 6 x Clear Screen Protectors for FujiFilm FinePix X10 - Anti-Scratch LCD Guards / Display Savers
Price For All Three: 279.00

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Product details

  • Product Dimensions: 5.7 x 11.7 x 7 cm ; 331 g
  • Boxed-product Weight: 1.4 Kg
  • Batteries 1 Lithium Metal batteries required. (included)
  • Item model number: X10
  • Date first available at Amazon.co.uk: 1 Sep 2011
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Bestsellers Rank: 5,960 in Electronics (See Top 100 in Electronics)


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Product Description

Manufacturer's Description

The X10 features a bright optical zoom viewfinder with a wide viewing angle
The X10 features a bright optical zoom viewfinder with a wide viewing angle

Fujifilm X10

The X10 features an impressive 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 to F2.8 FUJINON 4x manual barrel zoom lens (28-112mm)*, characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual barrel zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.
*35mm equivalent

X10 Super Lens
Take super-macro shots as close up as 1cm with the X10's FUJINON Lens

Super Electron Beam Coating FUJINON Lens

The X10 features a newly-developed high-definition Super Electron Beam Coating FUJINON lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and a telephoto maximum aperture of 2.8.

The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models*.

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.
*Compared to the FinePix F550EXR

  • SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting.
  • DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights.
  • HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.

49-point matrix contrast AF provides high-speed and high-precision auto focusing
49-point matrix contrast AF provides high-speed and high-precision auto focusing

In addition to this impressive sensor technology the X10 features a high-speed EXR processor which facilitates high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution (M size).

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system.

With its super speedy shutter-release time lag of approx 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. It’s also worth mentioning that it features best-in-class* 1080p Full HD movie recording capabilities.
*Digital cameras equipped with a 2/3" image sensor

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality and ultra-high ISO 12800* for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.
*At reduced resolution

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films. Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

Product Description

12.0 Mpix - 4 x optical zoom

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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
194 of 197 people found the following review helpful
5.0 out of 5 stars When all the cards are down, this is a great camera 20 April 2012
After using this camera for around 3 months, I can safely say it has changed the way I take photographs, and changed the way I view photography itself (both in a positive way).

The above sounds grandiose I know, but allow me to fill you in. For many years I used a Pentax DSLR (mid-range) with some decent (again, mid-range) lenses attached and I have been more than happy with this setup. Indeed, I still am.
I'm no fanboy of any one brand, I'll use anything that seems "good" without prejudice and have owned various point and shoots from various brands (although only the above mentioned DSLR).

The asking price for the Fuji X10 is not trivial to me, it's a camera that had to impress to stay with me, but do not take this to mean I'm in some sort of buyers denial. I'll very quickly return an item if it is not up to scratch. Also, I'm not going to go into huge detail here. There are professional reviews online for that. I'm just a user that is impressed enought to share my views.

All that said, onwards with impressions.

I feel that the main reason most people get a camera at this range is the image quality rather than anything else and I can safely say that the X-10 has fantastic image quality. Things are pin sharp if you focus them correctly and the images produced can be stunning. I do not shoot much in RAW, but know that this camera is capable of this and, when coupled with a decent SD card, is ample fast enough for RAW shoots.

The ability to change "film" settings has been very much appreciated. At first appearing to be a gimmick to me, they have quickly become one of my most used features. So much so that I have set the RAW button to toggle between them. The options vary colour saturation, various black and whites etc.
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12 of 12 people found the following review helpful
4.0 out of 5 stars Excellent and inspirational compact camera. 20 Jan 2013
Verified Purchase
An excellent first serious amateur compact camera from Fuji. I was bought this camera as a graduation present.

Reminding us of a famous German manufacturers cameras, I can only rate this camera very highly. I will highlight what I think are its main points and then discuss negative points before offering a conclusion.

The camera comes in a sleek black box with :

Printed manuals
Software CDs and PDF manual
Lugs to attach neck-strap onto camera body
Small device to attach lugs
Leatherette protectors to stop lugs from scratching body - (surprisingly hardy and not prone to wear 4 months later!!)
Battery charger

1. It looks 'soulful' and 'analalogue' - its magnesium alloy and top plate of dials reminding us of compact cameras from the 60s from a certain german manufacturer. Lets not beat around the bush - it looks BEAUTIFUL and the build construction is superb. It's as sturdy as it looks and the almost minimal front is a lovely piece of design and engineering. The camera is inspiring and I am compelled to use it and to work with it as a tool. It feels like a boutique camera when out in the field.

2. The 4 x zoom allows for more magnification than you might think whilst allowing for crisp, sharp images that a prime lens might produce. Coupled with the F2 aperture and a slightly larger sensor than most compact models a little bit of Bokeh in portraiture and clever foreground and background shots is somewhat achievable. Whilst certainly not 35mm f.1.4 territory, it is a step in the right direction and allows the photographer to subtly highlight the subject and blur everything else on some occasions.
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40 of 42 people found the following review helpful
5.0 out of 5 stars Awesome camera 21 April 2012
By Valdos
Verified Purchase
This is the best point and shoot I have ever had (and I've had a lot of them). The styling is fantastic, the handling is superb, the image quality is staggering for a camera with a 2/3rds sensor, the number of options is bewildering if you want to play with them, but Auto options are simple if you don't.

This camera is ideal if you want a good quality camera that takes great shots but you don't want to know how it does it. It's ideal if you want to have more control and set all those good things like ISO, aperture, shutter speed etc. It's ideal as a travel camera.

I have a DSLR for serious work but it is just too big to lug around everywhere. My Fuji X10 is ideal - it isn't pocket sized (well unless you're Hagrid) but it does slip into a coat pocket or a small bag / rucksack. The camera oozes class - literally oozes it and you want to continually pick it up and play with it. People stop and coo at it. The quality is excellent too - it is rugged and robust.

Many people report white orbs in images - I can say that they have not been a problem for me at all. I have hardly ever noticed them. On the occasions when I have 1) they are tiny and I have had to go hunting for them and 2) you can re-take the image with a different ISO or mode and I've always found they disappear.

Brilliant camera - top marks to Fuji.
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88 of 94 people found the following review helpful
5.0 out of 5 stars More than just a backup for your DSLR 25 Nov 2011
By M Lamb
In the past I have had various Lumix models, latterly the LX3 which have been pressed into service as a pocketable camera in situations where my D3 and Nikkors are inappropriate. The LX3 did the job, but I always felt I was getting second best, generally ending up wishing that I had taken the Nikon gear when I came up against a `real' situation. After getting the X10 as a replacement for the LX3 I no longer have this feeling! I recently took a two week road trip along route 66 and took the exceptional step of leaving my trusty Nikons behind, having been impressed by the X10's performance. This was the X10's first trial, and it delivered admirably. When I go walkabout with the (full frame) Nikon gear I usually carry a 14-28, 24-70 and a 105 macro, and with the exception of the wide end the X10 covers this well (and is a stop faster at 28mm). There were a few occasions when I missed the super-wide, until I discovered the panorama feature on the X10 was actually usable (!) and then found myself becoming addicted to it. Macro is also great. Handling is superb, obviously you need to beware of parallax error when using the optical viewfinder and it's a non-starter with macro, but we accept this - that's why you also have a digital display. I could go on, but instead I'll give a list of pros and cons:

Fast lens, great quality, 12mp more than enough for this type of camera
Very good performance in low light
Menus easy to understand (when the wife saw it she made me buy her one as well, and helped suggest these summary points).
Battery life reasonable, Consider also that you can get four `no name' extra ones on eBay for around 24, and these work just as well as the manufacturer's battery.
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Most Recent Customer Reviews
2.0 out of 5 stars Don"t buy this
I have been a professional photographer for over thirty years…I in fact did product endorsements for Fuji’s film back in the early 90’s. Read more
Published 8 days ago by joejoe
5.0 out of 5 stars Fantastic
I've owned this camera for over a year and I love it. It gives me the extra control I'm used to with my pro digital cameras while still remaining a point and shoot if I want it so... Read more
Published 19 days ago by ed doherty
2.0 out of 5 stars Useless viewfinder
The camera is well built, but to my surprise the optical viewfinder is useless below 50mm as lens gets in the way. Read more
Published 1 month ago by Longinos
Published 1 month ago by JOHN PETERSON
3.0 out of 5 stars Great but flawed
Bought for my son, but had to be returned as it was faulty. My son then bought other copies of this camera from different suppliers and all of them developed the same fault and... Read more
Published 1 month ago by R. J. Murphy
5.0 out of 5 stars The Highlights
There are a lot of really good reviews on here already, I just wanted to provide the highlights of this camera:


1) The image quality is excellent for a... Read more
Published 1 month ago by croftonstorage
3.0 out of 5 stars Beware if anything goes wrong Fuji guarantee is not worth the paper...
A member of my family bought this camera having read all the rave reviews on various websites.
After a few months the flash wouldn't pop up. Read more
Published 2 months ago by Burtonite
5.0 out of 5 stars Perfect bridge camera!
I needed a decent camera. Phones are great these days and my wonderful Galaxy Note 3 does a sterling job, however, nothing compares to the quality output from a real camera. Read more
Published 3 months ago by A. Verjee
5.0 out of 5 stars Midget Gem
being into photography for nigh on 40 years i always have a camera in my bag / Car yes your phone can come into play in an emergency but you cannot beat a proper camera and this... Read more
Published 3 months ago by A. Cole
4.0 out of 5 stars Fuji X10
Lovely little camera with a few niggles which are already commented upon by others. Retro look is good, viewfinder not so good - too much lens in view. Read more
Published 4 months ago by Jeffrey Owen
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