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This item: Fujifilm X10 Digital Camera - Black (12MP EXR CMOS, 4x Optical Zoom) 2.8 inch LCD Screen �370.20

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Product details

Product Dimensions: 5.7 x 11.7 x 7 cm ; 331 g
Boxed-product Weight: 907 g
Item model number: X10
ASIN: B005JRGWNS
Date first available at Amazon.co.uk: 1 Sep 2011

Average Customer Review: 4.3 out of 5 stars See all reviews (42 customer reviews)

Amazon Bestsellers Rank: 68 in Electronics (See Top 100 in Electronics)
- #12 in Electronics > Camera & Photo > Digital Cameras > Point & Shoot Digital Cameras

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Manufacturer's Description

The X10 features a bright optical zoom viewfinder with a wide viewing angle

Fujifilm X10

The X10 features an impressive 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 to F2.8 FUJINON 4x manual barrel zoom lens (28-112mm)*, characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual barrel zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.
*35mm equivalent

Take super-macro shots as close up as 1cm with the X10's FUJINON Lens

Super Electron Beam Coating FUJINON Lens

The X10 features a newly-developed high-definition Super Electron Beam Coating FUJINON lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and a telephoto maximum aperture of 2.8.

The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models*.

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.
*Compared to the FinePix F550EXR

SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting.
DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights.
HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.

49-point matrix contrast AF provides high-speed and high-precision auto focusing

In addition to this impressive sensor technology the X10 features a high-speed EXR processor which facilitates high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution (M size).

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system.

With its super speedy shutter-release time lag of approx 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. It’s also worth mentioning that it features best-in-class* 1080p Full HD movie recording capabilities.
*Digital cameras equipped with a 2/3" image sensor

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality and ultra-high ISO 12800* for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.
*At reduced resolution

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films. Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

Product Description

Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)*, characterised by its brightness and superb picture quality right up to the edge of an image. The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful

When all the cards are down, this is a great camera 20 April 2012

By A. Waring

After using this camera for around 3 months, I can safely say it has changed the way I take photographs, and changed the way I view photography itself (both in a positive way).

The above sounds grandiose I know, but allow me to fill you in. For many years I used a Pentax DSLR (mid-range) with some decent (again, mid-range) lenses attached and I have been more than happy with this setup. Indeed, I still am.
I'm no fanboy of any one brand, I'll use anything that seems "good" without prejudice and have owned various point and shoots from various brands (although only the above mentioned DSLR).

The asking price for the Fuji X10 is not trivial to me, it's a camera that had to impress to stay with me, but do not take this to mean I'm in some sort of buyers denial. I'll very quickly return an item if it is not up to scratch. Also, I'm not going to go into huge detail here. There are professional reviews online for that. I'm just a user that is impressed enought to share my views.

All that said, onwards with impressions.

I feel that the main reason most people get a camera at this range is the image quality rather than anything else and I can safely say that the X-10 has fantastic image quality. Things are pin sharp if you focus them correctly and the images produced can be stunning. I do not shoot much in RAW, but know that this camera is capable of this and, when coupled with a decent SD card, is ample fast enough for RAW shoots.

The ability to change "film" settings has been very much appreciated. At first appearing to be a gimmick to me, they have quickly become one of my most used features. So much so that I have set the RAW button to toggle between them. The options vary colour saturation, various black and whites etc. and provide on-the-fly creative control of the picture in very useful and appealing ways.

For most of my photography, I shoot full manual, setting the aperture/ISO/speed to my desires. The X-10 is very capable in this regard. Quick changes of any of these settings are possible, with at most one click. Capturing photos quickly with dynamic situations is no problem here. Exposure stops can be changed with their own manual dial, which is very useful.

Whilst I previously always shot full manual or A/S/M priority, the EXR mode on the X-10 has been something of a revelation to me. This is billed as a 12MP camera. This is absolutely true, but allow me to suggest something - Use this camera as a 6MP camera.
It sounds crazy, I know but I've found that the X-10 shines when used in such a capacity. A lot of the fancy modes have to be used with the 6MP size, which leads me to believe that the sensor is in reality 6MP, leaving around 6MP headroom to really beef up your picture.
EXR mode is basically a "High Quality Auto Mode". If you set the camera to 12MP, a lot of these features are disabled. At 6MP, they are all available to you and boy does the camera shine. EXR auto lets the camera choose from dozens of presets (and combinations) depending on the picture. I've found it to be very good at identifying the scene and have been floored at times by the images it produces. Pictures taken in EXR are more like my eye sees than my manual settings can (for the most part) reproduce.
With a tinge of guilt, I have almost left the camera exclusively in EXR mode for some time now, only changing the film settings as desired.

Special note must also be given to the dynamic range, ISO quality and "Pro Modes". The dynamic range of the X-10 is outstanding but is again limited when used in 12MP size (again giving creedance to my 6MP theory). When DR is set to 400 or Auto, I have taken pictures inside a dark room with a bright sunlit day outside and the image has retained detail outside and in - like I said, more like my "real eye" sees it. No blown highlights or ridiculously under-exposed indoors.
I've found the ISO to be useable up to 1200, which frankly (compared to what I'm used to) is staggering.
The pro modes offer a low light mode (I just use the EXR mode TBH), panorama and a "Bokeh" mode. Panorama allows you to stitch together photos and works very well - horizontally and vertically. The Bokeh mode is very useful for when the f2.0 isn't cutting it. It'll intelligently blur the background of a subject, giving a pleasing effect. It must be said however, it isn't always intelligent and can sometimes cut into the subject itself. It is a pleasing effect none-the-less.

Handling wise, I think it feels great. I love being able to zoom the lens manually. It just feels "right". The camera is weighty and everything accessible with a little practice. The on/off function is also very natural.

I don't like the optical viewfinder however. Whilst the light through it is good. the difference between what it sees and the actual photograph is not pleasant (it has a crop factor). I very much wish that the OVF seen exactly the image being taken. It does zoom with the lens however, so there is that.

There is also the issue of Orbs. In over 1000 images taken and a few months of use, it has affected 1 of my images. This may be unacceptable to you, which is fair enough. To me, it has not been an issue. Know that Fujifilm are willing to replace the sensor with a new version towards the end of May 2012.

So, there you go. There's a lot more that I could write about, but it's too much to ask that you read it.
Simply put, I have not used my DSLR since I got the X-10. I find it a joy to be able to put a camera in my pocket that can get pictures I am genuinely proud of and impressed with, whilst retaining some 95% of the creative control my DSLR gives.

Feel free to ask any questions, I'll answer them if I can.

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55 of 58 people found the following review helpful

More than just a backup for your DSLR 25 Nov 2011

By M Lamb

In the past I have had various Lumix models, latterly the LX3 which have been pressed into service as a pocketable camera in situations where my D3 and Nikkors are inappropriate. The LX3 did the job, but I always felt I was getting second best, generally ending up wishing that I had taken the Nikon gear when I came up against a `real' situation. After getting the X10 as a replacement for the LX3 I no longer have this feeling! I recently took a two week road trip along route 66 and took the exceptional step of leaving my trusty Nikons behind, having been impressed by the X10's performance. This was the X10's first trial, and it delivered admirably. When I go walkabout with the (full frame) Nikon gear I usually carry a 14-28, 24-70 and a 105 macro, and with the exception of the wide end the X10 covers this well (and is a stop faster at 28mm). There were a few occasions when I missed the super-wide, until I discovered the panorama feature on the X10 was actually usable (!) and then found myself becoming addicted to it. Macro is also great. Handling is superb, obviously you need to beware of parallax error when using the optical viewfinder and it's a non-starter with macro, but we accept this - that's why you also have a digital display. I could go on, but instead I'll give a list of pros and cons:

Pros
Fast lens, great quality, 12mp more than enough for this type of camera
Very good performance in low light
Menus easy to understand (when the wife saw it she made me buy her one as well, and helped suggest these summary points).
Battery life reasonable, Consider also that you can get four `no name' extra ones on eBay for around �24, and these work just as well as the manufacturer's battery. These fit nicely in the Think Tank `PeeWee PPR' (hey, I didn't think up the name, OK?) with enough room for three memory cards as well.
Handles beautifully, and fits in a medium size pocket
Shooting modes easy to change (i.e. getting into macro in a couple of clicks)
Video quality great
Panoramic facility is very usable, especially as a `wide' replacement.
Bright, clear rear screen
Viewfinder clear, and much to my surprise even usable with spectacles!
Focus is fast
Works even after dunking it in a fishpond...
Retro chic looks fab (but that's purely a personal opinion)

Cons
Slight corner shading at 28mm setting
Switching on with the zoom ring means you have to take the lens cap off, even if you only want to review pix. Overall I'd prefer a real on/off switch
Ridiculous price for lenshood (sixty quid for a lump of metal?)
Don't seem to be able to turn the focus confirmation beep off without also turning of the shutter sound.

In summary, I spent two weeks with this camera, shooting just over 2000 frames in the process and didn't once wonder if I would have been better off lugging the Nikons around. I never felt unwelcome attention focused upon me (as one often does when shooting a pro DSLR) - quite the reverse in fact, people hardly seemed to notice it, which is just how it should be. The shutter sound (you can turn it off) also has a lovely little `snick' - just like a Leica but quieter!!!
And as Douglas Adams once said, here's the summary of the summary:

Buy one, you won't regret it...

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69 of 73 people found the following review helpful

Nice camera - but one major flaw 12 Jan 2012

By Acoustica

There's much to like about the Fujifilm X10, including the retro styling, the fact that you can use an assortment of modes in different situations, dynamic range expansion, nice fast lens, and every good low light performances in many situations. It's a camera that's better suited to the person who wants to take jpegs straight out of the camera rather than shoot RAW and process yourself. There still seems to be confusion about whether in RAW, you are actually getting a 12 megapixel image or a 6 megapixel one. Be aware of this if you need big prints.

A more serious drawback, for my usage, which involves much night time photography, is that it has a serious flaw that Fuji has acknowledged and says it is fixing. It was feared this issue was caused by hardware, but the company has suggested that it may be a processing issue that it will fix in a new firmware update.

The issue is poor handling of highlights, and is variously known as "disks", "orbs", "WDS", "scheiben", and "soucoupes".

Flare or very strong specular highlights sometimes eventually resolve into hard white circles, larger than the original light source. It looks as if someone has taken a hole punch to your image. If you do night photography, photography with strong specular highlights, shoot chrome, or concerts with lights, reflections, or sunsets, you may end up with these hard-edged white circles.

Maybe it won't affect YOUR shooting conditions, but be aware of it before you buy. It's a shame because this is a horrible weakness in a superb little body.

The only other issue I have with it is the focus, which can be slow in certain circumstances, and which has occasionally snapped out of focus just as I shot.

---

The new update is that Fuji have acknowledged this sensor issue and said they will replace sensors in already purchased cameras as from May. They are currently working on those sensors. So you would be wise not to buy until after there are guarantees the new models coming off the production line have the fixed sensors. fixed.

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Manufacturer's Description

Fujifilm X10

Super Electron Beam Coating FUJINON Lens

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor

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